Jenny Yu, Writer & Reporter
Delivering architectural flexibility and dependable weather protection
By Jenny Yu. Western States Metal Roofing pairs standing seam systems with precision curving technology. When it comes to high-performance metal roofing, seam height and fabrication precision can significantly influence long-term durability and architectural impact. In a recent newsletter, Western States Metal Roofing highlighted its MS1® and MS1.5® mechanically ...
Inside the 58th Annual NFBA Building Expo
By Jenny Yu. NFBA leaders outline how the Oklahoma City event will deliver practical learning, meaningful connections and industry insight. The post-frame industry will gather in Oklahoma City February 25-27, 2026, for the 58th Annual NFBA Building Expo 2026, an event designed to deliver practical education, hands-on demonstrations and ...
Combine strength and natural aesthetics for the perfect roof
By Jenny Yu. Give your home a calm, durable and timeless feel with IKO's trending shingle colors. Do you love the outdoors? Well, now you can make your home blend into the natural world with IKO Industries’ trending shingle colors. Their nature-inspired offerings reflect a shift in homeowner taste ...
Nuevos techos para las fiestas navideñas
Por Jenny Yu, traducido por Alberto Torres. Disfruta estas conmovedoras historias de empresas de techado que apoyan a veteranos en sus comunidades. Ha sido realmente una temporada de generosidad en el mundo del techado durante los últimos meses. Desde Michigan y Montana hasta Massachusetts y Nueva York, estas cuatro ...
Phew — it’s Free Freight February!
By Jenny Yu. Take advantage of this limited-time deal on TRA Snow & Sun orders placed in the month of February! As winter weather continues and we enter the month of February, many roofing contractors begin to feel the seasonal slowdown. Fewer jobs and tighter budgets can put ...
Contributing at a higher level
By Jenny Yu. Heidi J. Ellsworth has been elected as one of the new NRCA directors. Here at The Coffee Shops™, we are proud to share that our president and CEO, Heidi J. Ellsworth, has been elected as one of the new National Roofing Contractors Association (NRCA) directors. The ...
METALCON delivers on training, community impact and metal-focused education
By Jenny Yu. The show’s growth in technical education and charitable outreach demonstrates why it remains a cornerstone event for the metal construction industry. Another successful METALCON is in the books, and the conversations leading up to the event offered valuable insight into why the show continues to resonate with ...
Manufacturer reps: More engaged than ever
By Jenny Yu. Two industry veterans discuss the evolving role of manufacturer representatives in today’s technological landscape. Manufacturer representatives have long served as a vital link between manufacturers, distributors and contractors. In a recent Roofing Road Trips® episode, Heidi J. Ellsworth spoke with Jim Rizzo of PermaBond and Randy ...
Setting the record straight on roof coatings
By Jenny Yu. Industry leaders explain why long-term success depends on treating coatings as a complete roofing system. In a recent CoatingsCoffeeShop® Coffee Conversations®, sponsored by H.B. Fuller, Megan Ellsworth spoke with Mike Kintop, senior product manager at H.B. Fuller, and Chelsea Oesch, marketing director for TRI-BUILT® at QXO, ...
Put your faith in a trusted commercial solar partner
By Jenny Yu. Good Faith Energy highlights roof inspections, ongoing maintenance and premium equipment to the success and longevity of a solar panel system. In a recent episode of the AskARoofer™ Podcast, Lauren White spoke with Mitch Sargent, senior commercial account executive at Good Faith Energy, about the expanding role ...
