Jenny Yu, Writer & Reporter
Supporting contractors beyond WRE
By Jenny Yu. WSRCA offers long-term support, affordable dues and meaningful reinvestment into the community. Beyond the excitement of the Western Roofing Expo (WRE) trade show, the Western States Roofing Contractors Association (WSRCA) provides immeasurable value for its members. In this episode of Roofing Road Trips®, Executive Director Joel Viera ...
Integrated sales tools help profits grow
By Jenny Yu. Industry experts explain how connected sales and CRM systems reduce errors and increase close rates. Contractors looking to tighten margins and streamline their sales process heard a clear message during a recent webinar hosted by Leap and improveit 360: profitable growth starts with smarter quoting and ...
It’s not magic, it’s just chemistry!
By Jenny Yu. This live demo reveals a new water-soluble formula designed to remove harsh stains without damaging surfaces. At the 2025 Pool Spa Patio and Deck Expo, Paul Watts of Watts Removal Products debuted a new cleaning solution at The Coffee Shops™ From the Ground Up™ soundstage. Paul, who ...
Serving our troops, one shovel of snow at a time
By Jenny Yu. Volunteers nationwide clear driveways and sidewalks so families can avoid winter stress while a loved one is deployed. The holiday season can be especially difficult for military families with loved ones who are deployed. Not only are they missing a key member of the family during ...
The roofing community comes together for holiday giving
By Jenny Yu. Volunteers packed food kits that will provide holiday meals for 4,000 individuals in Northern Illinois. This holiday season, it’s important to remember to include those in your community who need help when checking off your gift lists. We are pleased to share a story of RoofersCoffeeShop® community ...
Rooftop snow retention 101: Part 1
By Jenny Yu. Tackling the safety issues posed by accumulated snow and ice with retention systems Despite the "winter wonderland” appeal of a snowy rooftop, there are many dangers to beware of this coming winter season. In a course titled “Rooftop Snow Retention: Solving the Mystery with the Facts,” ...
Una comunidad dice “gracias” con un nuevo techo
Por Jenny Yu, traducido por Jessica Bravo. Una comunidad se unió para expresar su gratitud a un veterano local regalándole un techo nuevo. Dicen que las acciones hablan más que las palabras, y el veterano Rich Michau recibió un gran "gracias" cuando su comunidad de Belgrade se unió para ...
Referral programs that make your brand stick
By Jenny Yu. A trusted partner can help roofers build sustainable referral programs for long-term momentum without added workload. Referral programs continue to gain traction in the roofing industry as contractors look for reliable ways to drive qualified leads and strengthen customer loyalty. In this episode of Roofing Road ...
Same old drill, brand new tool
By Jenny Yu. Malco’s drill attachment, the TurboShear® Rotary Panel Cutter, makes jobs more ergonomic and efficient. In this Roofing Road Trips® episode, Austin Cash, senior new product development engineer for Malco Tools, spoke with Karen Edwards about one of the company’s newest innovations: the TurboShear® Rotary Panel Cutter. ...
Giving back to build the next generation of roofers
By Jenny Yu. Volunteering, outreach and association involvement help strengthen company culture and expand the roofing talent pipeline. In this episode of Roofing Road Trips®, Heidi J. Ellsworth spoke with Mindy Dahlquist, business development manager at TRA Snow and Sun, about the company’s involvement in the Let’s Build Construction ...
