Fluid Applied Roofing (FAR)
Sustainability in roofing: How fluid-applied systems reduce environmental impact
By FAR. The FAR System is a forward-thinking solution that helps you grow your business while advancing environmental responsibility. Sustainability has become essential for building owners and a distinct advantage for roofing contractors. As environmental awareness grows, clients want roofing solutions that support their green initiatives without sacrificing performance. Fluid-applied roofing systems ...
Fluid-applied roofing gains traction through technology and contractor support
By Jesse Sanchez. A manufacturer’s contractor-first approach is driving rapid growth, product innovation and expanded production capacity. Fluid-applied roofing is gaining renewed attention as contractors look for systems that improve efficiency while extending roof life. As labor constraints persist and project timelines tighten, that demand is shifting focus toward solutions ...
Momentum builds as Roof Coatings Manufacturer Association (RCMA) advances innovation and leadership
By Heidi J. Ellsworth. Join RCMA this October in Atlanta for the 2026 Fall Meeting. At The Coffee Shops™, we are committed to sharing timely industry information while supporting the associations that move roofing forward. Organizations like the Roof Coatings Manufacturers Association (RCMA) play a vital role in advancing education, advocacy and ...
Strengthen contractor success through interactive training
By Jenny Yu. Through Fluid Applied Roofing (FAR)’s immersive training program, contractors gain product knowledge and hands-on fluid-applied roofing application experience. Fluid Applied Roofing (FAR) is taking a hands-on approach to contractor education with a training program designed to blend technical expertise with real-world business strategy. Through its ...
Rethinking what fluid-applied systems can do
By Dani Sheehan. Fluid-applied systems are becoming a smarter, faster way to address both roofs and walls without forcing contractors to rethink how they work. Roof coatings have long played a role in roofing repairs, but their place in our industry is shifting. In a live sound stage interview at ...
A restoration system built with contractors in mind
By Dani Sheehan. Discover a simpler approach to roof restoration that saves time, labor and headaches with every installation. Roof coatings offer a valuable way to extend the life of aging roof systems, allowing building owners to avoid costly tear-offs while restoring performance, improving energy efficiency and adding years of ...
Congratulations to the 2026 IPSA winners!
By International Roofing Expo (IRE). Congratulations to all of the 2026 IPSA winners – Their innovations are set to transform and shape the future of our industry! The votes are in, and the future of roofing has been decided! Meet the winners of the 2026 International Roofing Expo® Innovative Product Showcase and Awards ...
Fluid Applied Roofing voted People’s Choice for second straight year
The second win highlights the industry's demand for more efficient and reliable products. Fluid Applied Roofing (FAR) has once again earned the "People's Choice Award" from the International Roofing Expo (IRE) Innovative Product Showcase, marking its second consecutive win. This back-to-back victory in the Coatings, Caulks and Sealants category shows that ...
Improving the restoration experience
By Dani Sheehan. See how FAR®’s development process, naming strategy and new facility are shaping the future of restoration systems. In a recent episode of CoatingsCast™, Sonny Arwood, CEO of Fluid Applied Roofing™ (FAR®), walks Megan Ellsworth through the company’s journey and explains how FAR is redefining roof coatings. “The ...
International Roofing Expo announces the 2026 Innovative Product Showcase and Awards Program winners
The awards program is an industry recognition program that celebrates the most cutting-edge solutions that are available in the roofing and exteriors sector. Informa Markets, The International Roofing Expo® (IRE), announced the winners of their annual Innovative Product Showcase and Awards Program for People’s Choice and Experts’ Choice. The awards program, ...
