Dani Sheehan, Content Strategist
Creative destruction: The future of innovation
By Dani Sheehan. Explore how manufacturers can stay ahead in the roofing industry through continuous innovation and the creative destruction of their own products. In Season 6, Episode 3 of Roofing Road Trips®, Heidi J. Ellsworth sat down with Greg Hudson from Georgia-Pacific Building Products during last year’s National Roofing ...
Protection for your customer’s home and growth for your business
By Dani Sheehan. Help your customers understand various siding material benefits and secure your company as a trusted partner for all their exterior solution needs. You already provide high-quality materials and craftsmanship to your customers, but have you expanded your services to include siding installation? Offering siding not only complements ...
Effortless sales with tech-driven solutions
By Dani Sheehan. By addressing long-standing issues and offering technology-driven solutions, Instant Roofer empowers contractors to close more sales effortlessly. In a recent episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Jeff Berzolla, founder of Instant Roofer, to talk about how technology is transforming lead generation for ...
In-depth with Florida’s roofing experts
By Dani Sheehan. From recycled materials to supply chain solutions, learn market insights and key takeaways from the FRSA trade show this year. The Florida Roofing and Sheet Metal Contractors Association (FRSA) held its 102nd annual convention and trade show June 5-7, 2024, in Kissimmee, Florida, and once again saw ...
A financial toolkit specific to the roofing industry
By Dani Sheehan. Truss simplifies financial management to allow you to focus more on your craft and less on administrative tasks. The MetalVue program by Sherwin-Williams was developed with a clear mission: to help manufacturers and contractors sell more residential and commercial metal roofs. By providing a suite of tailored ...
Liquid-applied roofing from assessment to installation
By Dani Sheehan. Learn from industry experts when you listen to this conversation on how to achieve excellence with liquid-applied roofing solutions. In a recent CoatingsTalk, Heidi J. Ellsworth sat down with Josh Poole, product manager for Tremco Roofing’s liquid-applied products, to discuss the evolution and advantages of liquid-applied roofing ...
Mimicking nature’s best
By Dani Sheehan. This diverse collection from Sherwin-Williams utilizes innovative technology to give your customers the depth and variation of natural materials without the associated maintenance, weight or cost. Kiki Redhead and Brynn Wildenaur from Sherwin-Williams are back in another episode of MetalCast to talk about their innovative Emulate™ Architectural ...
Turning one fall into lasting success
By Dani Sheehan. Known as "The Tool You Wear!"™, Cougar Paws boots have left a lasting mark on the roofing industry. Find out how it all started and what drove the company’s success. When Dan Cougar was a senior in high school, he fell two stories off a roof and ...
Get ready to ride into RCAT’s Texas Roofing Conference!
By Dani Sheehan. Shine your boots, pack your bags and saddle up for the Texas roofing trade show of the year. Dust off your boots and grab your cowboy hat for this exciting two-day expo! The Roofing Contractors Association of Texas (RCAT) is hosting its 49th annual Texas Roofing Conference ...
Veterans lend a hand to build Habitat for Humanity home
By Dani Sheehan. GAF is dedicated to building resilience in communities, supporting workforce development and fostering sustainable practices by installing roofs for families in need of affordable housing. On May 2, 2024, local team members from GAF, North America’s largest roofing manufacturer, collaborated with Cape Fear Habitat for Humanity to ...
