Dani Sheehan, Content Strategist
Unlock revenue growth at IRE 2025
By Dani Sheehan. Don’t miss this presentation to learn how digital innovation can transform your roofing business. The International Roofing Expo (IRE) is back for 2025, and as always, it’s going to be an unmissable event for roofing and exteriors professionals. This February 19-21, 2025, in San Antonio, Texas, IRE remains the ...
Addressing the challenges of talent acquisition
By Dani Sheehan. From rethinking recruitment to leveraging the right partnerships, Chris’s approach will help you take a step toward winning the war for talent in the roofing industry. Labor shortages are a pressing challenge across industries, and roofing is no exception. In a recent episode of our Contractor Outlook Newscast, workforce ...
Kick off Super Bowl Sunday with the ultimate tailgate
By Dani Sheehan. Get ready for the big game with SRS Distribution’s Pregame Tailgate Party! It is officially playoff season, and Super Bowl LIX is just weeks away! This year’s game, scheduled for February 9, 2025, at Caesar’s Superdome in New Orleans, Louisiana, promises to be lively. Will the Kansas City Chiefs ...
Restore and rejuvenate metal surfaces
By Dani Sheehan. Experience the power of Watts Removal Products for yourself – simply spray on and wipe off the challenges posed by everyday environmental factors. Designed with ease of use in mind, Watts Removal Products are the only ones approved by Sherwin-Williams for cleaning metal products finished with Sherwin-Williams coil coatings. ...
Breaking barriers through information technology
By Dani Sheehan. Information technology (IT) is not just about tools and systems – it’s about people, problem-solving and creating a lasting impact. The roofing industry may not immediately come to mind when you think about information technology (IT), but at Tremco, two employees are redefining what it means to blend IT ...
All about airflow: Coming soon to a city near you!
By Dani Sheehan. Whether it’s your first time attending or your fifth time, register for AirVent’s attic ventilation seminar this winter. It’s back for the 27th consecutive season and as always, it’s being offered completely free of charge! Paul Scelsi is hitting the streets with AirVent for the Attic Ventilation: Ask the ...
What is the FCC’s new 1:1 consent rule?
By Dani Sheehan. Changes are coming that will affect how businesses obtain consumer consent for marketing messages. Understanding these changes and shifting your lead generation strategies to stay compliant is essential for businesses in 2025. Editor’s note: The information contained in this article is for general educational purposes only and should not ...
Celebrating veterans and community
By Dani Sheehan. Since the program’s inception, the Beacon of Hope contest has installed over 50 roofs, restoring confidence and pride to veterans’ homes. Since it was established in 2019, Beacon of Hope, a program by Beacon Building Products, continues to make a profound impact by providing deserving military veterans and their ...
Understanding your financial picture in 2025
By Dani Sheehan. Where does your business really stand, and what does your cash flow look like? Accounting software can help you answer these questions and set your business up for success even in economic uncertainty. In today’s challenging economic climate, roofing companies face a unique set of challenges. Rising material costs, ...
4 reasons adhesives outlast mechanical fasteners
By Dani Sheehan. Whether you’re installing single ply or traditional modified systems, the right adhesive provides a strong bond and lasting performance. Adhesives are a reliable choice for commercial roofing systems, offering full-surface bonding that outperforms mechanical fasteners, which can compromise the roof deck and cause structural problems. H.B. Fuller examined the ...
