Dani Sheehan, Content Strategist
Exploring industry innovations at World of Concrete
By Dani Sheehan. Learn about three innovative brands shaping the future of waterproofing, concrete repair and decorative flooring in the construction industry. For over 50 years, World of Concrete (WOC) has been the premier international trade show for the commercial concrete and masonry industries. Held annually at the Las Vegas Convention Center, ...
Combat standing water with the power of silicone
By Dani Sheehan. This premium, low solids silicone rubber roof coating is the solution for building owners looking for protection against leaks caused by ponding water. Ponding water is a major concern when it comes to maintaining roof performance on low-slope commercial roofing. From leaks to structural damage, the destruction ...
Industry perspectives on snow retention: Patrick Morey of Ace Roofing
By Dani Sheehan. Straight from the experts, learn the importance of snow retention in roofing and how to educate your customers. Snow retention is a critical aspect of roofing in areas with heavy snowfall, helping to prevent dangerous snow slides and costly damage. TRA Snow & Sun reached out to their trusted ...
Turbocharging contractor success
By Dani Sheehan. Staying ahead means having the right tools at your fingertips. Race past your competition with Roofing Passport’s latest enhancements. With the latest enhancements to Roofing Passport, Sherwin-Williams is putting roofing contractors in the driver’s seat of a high-performance machine designed for growth, efficiency and ease of use. In a ...
A bold new chapter in roofing recruitment
By Dani Sheehan. Roofing Talent America offers industry-specific expertise, long-term hiring solutions, a personalized approach and so much more to the roofing workforce. McCormack Partners, a well-established name in roofing recruitment, has officially rebranded as Roofing Talent America, marking a significant shift in its commitment to serving the U.S. market. This rebrand ...
Supporting contractors with nationwide reach and local expertise
By Dani Sheehan. With seven convenient retail locations and a commitment to saving contractors time and money, Metal Central is here to help you grow your business. Contractors need a reliable partner who understands their business and material needs. Metal Central stands out as the contractor’s local go-to supplier for metal building ...
A small company that cares
By Dani Sheehan. Everest Systems is a dedicated partner to contractors, driven by their passion for quality and family oriented culture. As a family owned company dedicated to serving contractors, Everest Systems operates with a clear mission: to provide high-quality, reliable products while maintaining a level of service that larger corporations simply ...
Maximize metal roofing leads when you name your price
By Dani Sheehan. With Instant Roofer’s flexible, contractor-first approach, you can invest in the leads that matter most. As metal roofing continues to gain popularity in the residential space, every lead counts. That’s why Instant Roofer gives you complete control over how many exclusive leads you receive and how much you want ...
Amplify the industry’s message as one voice on Capitol Hill
By Dani Sheehan. NRCA successfully communicates the views of the roofing industry to policymakers in Washington D.C. — enter the conversation and advocate for the industry’s best interests. Like many industries, roofing faces challenges that require legislative support. Advocacy plays a critical role in ensuring that the voices of roofing professionals are ...
Tax reform, tariffs and immigration policy: What you need to know
By Dani Sheehan. While policy shifts can create uncertainty, proactive planning and advocacy can help you navigate an evolving business landscape. In the rapidly shifting political landscape, the roofing industry continues to advocate for policies that support business growth, workforce development and fair regulations. In a recent episode of Contractor Outlook, Heidi ...
