Dani Sheehan, Content Strategist
A deeper look beneath the surface
By Dani Sheehan. Understanding the soil microbiome helps us move from just observing soil health to actually managing it. Soil is a living, breathing ecosystem with complex biological interactions that affect everything from crop health to long-term land productivity. In a recent Iowa Learning Farms webinar, Dr. Roland (Roli) Wilhelm, ...
A heavy-duty patch that performs in any weather
By Dani Sheehan. This versatile, fibered mastic gives you a reliable way to stop leaks, rain or shine. Ready Patch Fibered Sealant by Progressive Materials (PM) is a fibered mastic designed to stop leaks instantly, even during a storm or underwater. Its thick, trowel-grade consistency makes it easy to work ...
The myth of the zero-maintenance yard
By Dani Sheehan. Help homeowners break the lawn-care cycle without breaking the bank. Every lawn professional has heard it: “I want a beautiful yard... but I don’t want to spend my weekends mowing.” Homeowners dream of enjoying their outdoor space without being buried under yardwork or paying costly amounts for ...
The root of it all
By Dani Sheehan. Knowing your soil is the first step toward growing something great. Soil is the foundation for everything you plant, build and grow. As landscape professionals, we’re often focused on the visible results: lush lawns, healthy trees, thriving gardens. But achieving those outcomes starts underground. Choosing the right ...
Top July articles: Training, technology and federal shifts
By Emma Peterson. Looking back at the last month at The Coffee Shops™! Construction season is in full swing with the long summer days and better weather. Here at The Coffee Shops™ we have also been busy this last month! One of our most-read articles from July 2025 came ...
Stronger shingles and smarter support
By Dani Sheehan. IKO is making strategic updates to help contractors sell more confidently, connect with homeowners and grow their business. With over 70 years of experience and a reputation for reliability, IKO Industries continues to evolve by listening to its contractor partners and homeowners alike. From bold new shingle ...
Smart design for fire season
By Dani Sheehan. Build safer landscapes through thoughtful planning and fire-resistant design to reduce the chances of flames reaching a home. Longer fire seasons, record-breaking heat and drier vegetation are making wildfires more destructive and more common. Since 2000, the U.S. has averaged over seven million acres burned annually from ...
Your guide to successful metal roof restoration
By Dani Sheehan. Metal roof restoration is a valuable service for building owners and a smart offering for roofing contractors looking to expand their business. Metal roofs are some of the most durable and long-lasting systems on the market, but even they need some attention over time. When a roof ...
An acrylic system built to perform
By Dani Sheehan. Durable, dependable and designed with high-quality materials, these new products offer a cost-effective alternative to your customers without compromising quality. Progressive Materials (PM) has made a name for themselves through their commitment to quality materials and proven performance. With the launch of their All-Purpose Acrylic Roof Coatings, ...
Waterproofing pays off: Win bigger jobs and differentiate your business
By Dani Sheehan. Adding waterproofing to your offerings can help you upsell jobs, stand out from competitors and become a trusted partner with building owners and developers. Whether you specialize in residential or commercial projects, waterproofing is key to upselling projects and building trust with your property owners. In a ...
