Cotney Consulting Group
Roofing sales talk that builds trust — Not just price pressure
By Cotney Consulting Group. You need a sales approach built on trust, clarity and confidence to win consistently. We’ve all heard it: “Thanks for the bid — we’re going with someone cheaper.” Frustrating? Absolutely. But here’s the real issue: if the only thing the homeowner or building owner understood was your price, ...
Worn tires, real risks: Why contractors can't afford to ignore tire safety
By Cotney Consulting Group. The best way to protect your team on the job is to ensure they get there safely in the first place. In the contracting industry, job site safety usually brings fall protection, PPE or ladder safety to mind. But what about the drive to the site? For ...
Why first aid readiness matters in roofing
By Cotney Consulting Group. Being prepared with the proper first aid knowledge and equipment can differentiate between a minor incident and a major emergency. Roofing is one of the construction industry's most physically demanding and high-risk trades. Whether a slip on a steep pitch, a burn from hot bitumen or a nail ...
Crew scheduling chaos? Here's how to build a smoother manpower plan
By Cotney Consulting Group. Create an efficient schedule for you and your crew in just five steps. Every roofing contractor has lived this scenario: jobs stacking up, crews stretched thin and everyone from the field to the front office feeling like they're playing a never-ending game of Whac-A-Mole. It's not a labor ...
Bid better, build smarter
By Emma Peterson. Elevate your estimating skills with this two-day workshop led by industry leader John Kenney. Accuracy is key to the success of every roofing project, and it all starts with the estimating and bidding processes. For those looking to elevate their skills in these processes, John Kenney ...
Global tech sparks change
By Jesse Sanchez. Hear insights from industry experts about AI trade-specific innovation overseas and what's next in the states. Artificial intelligence is moving fast, and for the global roofing industry, the changes are already here. While U.S. contractors weigh the risks of automation and unfamiliar technologies, other nations are charging ...
What's a job cost review — And why you need one after every project
By Cotney Consulting Group. One of the most powerful tools in a contractor's toolbox In roofing, it's easy to move fast. You close a job, collect the final payment and jump to the next one before the last dumpster is hauled off. But if you're not stopping to look at how ...
Top July articles: Training, technology and federal shifts
By Emma Peterson. Looking back at the last month at The Coffee Shops™! Construction season is in full swing with the long summer days and better weather. Here at The Coffee Shops™ we have also been busy this last month! One of our most-read articles from July 2025 came ...
Brand power: How to stand out without racing to the bottom
By Cotney Consulting Group. Learn how you can build a brand that gets noticed, earns trust and helps win better work without dropping prices. Ever lose a job to a cheaper bid even though you knew your company was better qualified? Chances are, the client couldn't tell the difference. That's not ...
Boost your legal knowledge
By Emma Peterson. Law and Mortar is the perfect podcast for contractors who want to learn more about operating their businesses. With over 100 episodes already out, Law and Mortar is the go-to podcast for information about the legal, business and safety side of the roofing industry. In the show, ...
