Chad Westbrook
Is your offer irresistible or forgettable?
By The Coffee Shops®. How to escape commodity roof pricing and build an irresistable offer. In the commercial roofing market, the race to the bottom on price is a constant threat. Most contractors try to win new accounts by throwing highly resistible offers at prospects, such as free inspections, zero-dollar estimates, or ...
FRSA Expo returns with top-tier education and industry backing
By Jenny Yu. Contractors will gain practical insights from leading experts while connecting with top manufacturers and suppliers. The Florida Roofing and Sheet Metal Contractors Association (FRSA) is hosting its 104th Convention & Expo from June 10-12, 2026, at the Gaylord Palms Resort & Convention Center in in Kissimmee, ...
Key takeaways from ServiceCon 2026
By Jessica Bravo. A look back at one of the top events for commercial roofing service professionals. From March 2–4, RoofersCoffeeShop® attended ServiceCon 2026 in Houston, Texas, an event dedicated to helping commercial roofing professionals strengthen and grow their service departments. Conversations with industry leaders Megan Ellsworth spoke with several ...
The day I decided to prove the model
By Chad Westbrook, Service Alignment. Why I’m giving away my commercial service playbook for free — and inviting you to join me in building real, recurring revenue this quarter. I’ve been in the commercial roofing trenches for over two decades. As founder of Service Alignment, I’ve scaled service divisions from zero to ...
