Chad Westbrook
Founder, Service Alignment | Author of "Nobody Cares About the Roof"
Chad Westbrook is a seasoned operator in the commercial roofing industry, best known for helping contractors build scalable, high-profit service divisions. Over his career, Chad has grown multiple service departments from the ground up — including taking one company from zero to $4M in service revenue in just 18 months, and later overseeing $18M in national service accounts.
As the founder of Service Alignment, Chad now mentors roofing business owners who are ready to turn their service departments into predictable, 7- and 8-figure revenue engines. He is also the author of "Nobody Cares About the Roof," where he shares hard-won lessons about why clients buy (and why they leave), helping contractors shift from selling roof work to solving business problems.
Chad’s speaking style is direct, approachable and rooted in real-world field experience. He’s not a theorist — he’s been in the trucks, run the teams and carried the responsibility of scaling divisions under high pressure. Whether he’s talking about operational systems, service sales or building culture, Chad delivers practical frameworks that contractors can put into play immediately.
Signature topics:
- The 8-Figure Service Roadmap: How to Launch, Build, Scale & Dominate in Service
- Nobody Cares About the Roof: Shifting from Roof Talk to Business Value
- Building a Self-Sustaining Service Division (That Doesn’t Rely on the Owner)
- Leadership in the Truck: Growing Technicians into Service Leaders
- Service Operations Mastery: Invoicing, Dispatch, and Systems that Scale
About Service Alignment
Most contractors chase reroofs, bid low, and hope the weather helps them out. The best ones build a commercial service division that keeps the revenue steady and the competitors guessing.
That’s where we come in. At Service Alignment, we don’t just give advice — we implement three proven systems into every client we partner with:
- The Service Profit System™ – Field processes that make every truck more profitable through onsite upsells, post-job proposals and bigger average tickets.
- The Sales Operating System™ – A repeatable framework for consistent prospecting, better meetings, stronger close rates and long-term client relationships.
- The Team Development System™ – Tools to recruit, train and lead A-Players so your service division runs with discipline, accountability and growth-minded culture.
