Roof Coating & Systems
Roofing success in the Pacific Northwest: RCAW’s 2025 tradeshow
By Emma Peterson. From hands-on learning to industry connections, this regional trade show had it all! Here at The Coffee Shops™, our crew members work from all around the country. One of the best parts of this is that we get to explore a variety of trade shows, both nationally and regionally! ...
2024 roofing technology wrap up
By APOC, an ICP Group brand. Check out the top five technology trends reshaping and reforming the future of the coatings industry! Did your Spotify or Apple Music account recap your top five artists and songs of the last year? If it did, you probably had fun exploring the trends in your ...
General Coatings Tradeshow Playlist
To learn more about General Coatings, visit their Coffee Shop Directory. Subscribe to the General Coatings YouTube channel. LIVE from IRE 2025 with General Coatings Heidi J. Ellsworth interviews Will Lorenz, president of General Coatings, live from the International Roofing Expo. They discuss the growing demand for spray foam roofing systems, their energy ...
25' RCAW Pacific NW Regional Tradeshow
Come one, come all and learn what is new and improved within the roofing industry in 2025! Get a head start on your competitors by attending the ONLY ROOFING specific tradeshow in our state. Bring yourself and your crews to our education sessions on safety and marketing, laws, etc. Enjoy ...
How to sell roof maintenance and keep customers coming back
By Dani Sheehan. KARNAK experts reveal how roof maintenance increases your company’s profits and your customers’ loyalty. Are you looking to boost your business with steady work, increased profits and stronger customer relationships? Then you won’t want to miss this upcoming CoatingsTalk™, where Megan Ellsworth sits down with Chris Huettig and John ...
Complete coatings systems with APOC
By Emma Peterson. Learn how to extend the roof lifespan and improve energy efficiency with these high-performance products. In July 2024, The Coffee Shops hosted our first-ever CoatingsTalk live from the roof! In it, Heidi J. Ellsworth joined John Athanasion and Mike Negrete from APOC to see firsthand how to examine common ...
Breaking down California’s balcony inspection law
By Emma Peterson. California’s SB 721 mandates inspections for wood components and waterproofing elements of balconies. Here are the basics to help you make sure you are compliant with it! With every part of a building, regular inspections are key to keeping occupants safe and ensuring the structures last as long as ...
A whole new world: Entering the coatings industry
By Emma Peterson. Get a new, fantastic point of view on the coatings industry and the opportunities it offers contractors. The coatings industry offers a great opportunity for contractors to expand their offerings and grow their businesses. In a new Read Listen Watch® (RLW), Heidi J. Ellsworth spoke to Nick Doran and ...
Strengthening industry bonds
By Jesse Sanchez. Connecting contractors, manufacturers and raw material vendors through open communication, collaborative research and industry-driven innovation. In this Coatings Cast™, Heidi J. Ellsworth sat down with Ryan Blad, Roof Coatings Manufacturers Association (RCMA) treasurer, at the organization’s meeting in St. Paul, Minnesota, to discuss how RCMA facilitates these crucial connections. ...
The importance of waterproofing concrete for longevity and durability
By Pli-Dek. Understand the key advantages of waterproofing concrete. Water exposure can severely damage concrete, compromising its appearance and strength while often indicating deeper structural issues. To protect concrete surfaces like walls and floors, waterproofing is essential. Not only does it prevent mold and mildew growth, but it ...
