Roof Coating & Systems
Know Before you Coat: Setting Restoration Standards
In this episode of Coffee Conversations®, industry experts explore the growing role of roof restoration in today’s market. The discussion covers what defines a restoration project, the challenges contractors face in selling and executing these services, and the key standards that guide successful outcomes. Panelists dive into best practices before, ...
Texas contractors are invited to explore what’s working in roof coatings
By Heidi J. Ellsworth. For Texas contractors looking to expand services, strengthen margins and better serve property owners, this is a timely opportunity to gain insights and make valuable industry connections. As Texas contractors look for new ways to increase profitability, extend roof life and meet growing demand from property owners, ...
Coatings, climate and construction in the Caribbean
By Dani Sheehan. Succeeding in new markets requires an understanding of local building practices, evolving coating technologies and strong manufacturer partnerships. In a recent episode of CoatingsCast™, Megan Ellsworth sat down with Giovanny Pazimino of Kool Seal, a brand under the Sherwin-Williams Roofing Solutions umbrella, to discuss what contractors should ...
Earn double points on industry-leading reflective coatings!
By Dani Sheehan. Maximize your roof restoration rewards when you join APOC’s Contractor Pro Program. When restoration season gears up, you need products you can trust and programs that reward you for the work you’re already doing. This month, as part of the APOC Contractor Pro Program, you can earn ...
Amplifying the voice of roof coating contractors
By Jenny Yu. RCMA’s contractor program helps contractors grow their roof coating businesses through education, networking and advocacy. When Cody Wilson, president of Unicote Industrial Roofing Corporation, learned of the Roof Coatings Manufacturers Association (RCMA)’s new contractor membership program at the end of 2025, he was eager to join. ...
Restoration projects deliver nearly 2X profit per crew day versus traditional reroofing, new study finds
Roof Restoration Benchmark Report quantifies what contractors have long believed — restoration is often the smarter business decision. APOC, a leading manufacturer of liquid-applied roof restoration solutions, announced findings from a new benchmark study that provides data validating the performance and profitability of roof restoration compared to traditional reroofing methods. While experienced ...
From coatings to covering the full building envelope
By Jenny Yu. ASC Building Materials is positioning itself as a rising force in the roofing and building materials space. Momentum is building for ASC Building Materials as the company continues to expand its footprint through their product offerings and industry presence. At the 2026 International Roofing Expo, Megan ...
Sustainability in roofing: How fluid-applied systems reduce environmental impact
By FAR. The FAR System is a forward-thinking solution that helps you grow your business while advancing environmental responsibility. Sustainability has become essential for building owners and a distinct advantage for roofing contractors. As environmental awareness grows, clients want roofing solutions that support their green initiatives without sacrificing performance. Fluid-applied roofing systems ...
Building a business around maintenance
By Dani Sheehan. KARNAK is helping move roof maintenance from a reactive service to a strategic growth driver for contractors. Across the industry, maintenance is creating new entry points into commercial roofing, strengthening relationships with building owners and helping contractors build more resilient, diversified businesses. This shift is being driven ...
Being the change in the coatings industry
By Jenny Yu. RCMA’s new membership program gives contractors the opportunity to expand their expertise, grow their business and contribute to the advancement of coatings in the marketplace. After dedicating over 10 years in the construction industry working for big firms, Jon Hudson and Brody Christenson realized it was ...
