Roof Coating & Systems
4 reasons to choose Storm Breaker™ acrylic coatings
By Emma Peterson. Discover how Storm Breaker™ acrylic coatings help contractors improve energy efficiency, extend roof life and deliver reliable protection. BITEC® might have gotten their start as a modified bitumen manufacturer, but they are far from a one-trick pony! They have a wide variety of other roofing systems that are powerful ...
3 reasons to choose BITEC®’s SEBS coating
By Emma Peterson. With strong adhesion, long-term flexibility and compatibility across a wide range of roofing substrates, SEBS coatings offer contractors an effective option for roof restoration and waterproofing projects. Over the last 40 years, BITEC® has made it a priority to ensure they have a roofing solution for every situation, from ...
Joe Sorrentino & Andrew Fickinger - What Restoration Takes: Part 3 – Proper Installation
In this episode of the Roofing Road Trips® podcast, Karen Edwards continues her conversation with Joe Sorrentino of Joe Sorrentino LLC. & Andrew Fickinger from Sherwin Williams in part three of this four-part series on roof restoration. This episode focuses on proper installation and why manufacturer specifications and correct application ...
Waterproofing, restoration and coatings contractors find opportunities in the parking industry
By Heidi J. Ellsworth. Making room for innovation beyond traditional markets. Some of the best business opportunities come from looking beyond our own industries. Throughout my time at the National Parking Association Convention, I was reminded that many of the challenges faced by parking professionals mirror those faced by contractors working in ...
Beyond the sale: How technical reps help contractors succeed with coatings
By The Coffee Shops®. Taking a partnership approach to successful roof restoration. When contractors think about sales representatives, they often picture someone focused on moving products. But in a recent interview with Kevin Cuff, Northeast regional technical field manager for KARNAK, he explained that the role of a technical ...
671 Karna-Seal: Una solución de sellador de silicona
Por Jenny Yu, traducido por Alberto Torres El sellador de KARNAK es duradero, resistente a las condiciones climáticas y está listo para usarse. Hace años, los productos selladores estaban diseñados específicamente para sistemas de techos de asfalto, ya que eran los más utilizados. Hoy en día, el asfalto sigue siendo ...
BITEC’s coatings help contractors grow
By Emma Peterson. How adding Storm Breaker™ coatings can help contractors open new revenue streams and extend customer relationships. To help contractors expand their portfolios, BITEC developed a roof coating line, Storm Breaker™. This line is perfect for both restoration and maintenance projects, having been proven to extend roof life ...
The community that defines the Western Roofing Expo
By Emma Peterson. Will Lorenz shares how the Western Roofing Expo creates meaningful connections, valuable learning experiences and opportunities for professionals throughout the roofing industry. In a new CoatingsCast™, Will Lorenz stopped by to talk about the Western Roofing Expo (WRE) which is coming up on September 27th-29th, 2026 at ...
The roof that survived
By Emma Peterson. When fire tested a California home, the stone-coated steel roof played a key role in keeping it standing. In 2025, 471,207 acres of land in California burned in wildfires and over 23,700-acres of damaged lands from that total is attributed solely to the devastating Palisades fire. But not every ...
Protecting the future of coatings with education
By Emma Peterson. BITEC®’s Shane Millwood discusses the importance of helping contractors understand proper product selection and installation practices. With the advent of new, more powerful products like BITEC®’s Storm Breaker™ coating system, the coatings market has never been more popular among contractors and building owners . But with that ...
