Coffee Shop Originals
Building more than a rewards program
By Emma Peterson. IKO’s ROOFPRO program is about more than just rewards, it’s about building a partnership. IKO Industries runs a program called ROOFPRO® which supports contractors in the field when using IKO products with things like rebates and discounts on purchases and access to training and resources. However, this ...
The building blocks of a taper roof system
By Emma Peterson. To help visualize and conceptualize the steps to installing a tapered roof, Hunter Panels design team came up with a creative, 3D solution. While at the 2024 International Roofing Expo (IRE), RoofersCoffeeShop® crew member Lauren White stopped by the Hunter Panels booth. Like many of the tradeshow attendees, she ...
Lost in translation: Why language matters in roofing
By Emma Peterson. Learn about the power of multilingualism in the roofing industry when it comes to building trust and making sales. In the United States there are hundreds of languages spoken besides English. The U.S. Census Bureau reported that, in 2019, almost 68 million people spoke a language other than English ...
Perdido en la traducción: Por qué el idioma importa en la industria de techos
Por Emma Peterson, traducido por Jessica Bravo. Descubre el poder del multilingüismo en la industria de techos cuando se trata de generar confianza y aumentar las ventas. En los Estados Unidos se hablan cientos de idiomas además del inglés. La Oficina del Censo de los EE. UU. informó que, en 2019, casi ...
Manage your leads with speed!
By Emma Peterson. This new digital tool from Owens Corning will have you staying ahead of the competition. Owens Corning is always trying to work with independent roofing contractors in the field to make their jobs easier and more efficient. From providing extended limited warranties to offering marketing support, contractors on all ...
Beca de la Fundación MRCA 2025 ya está abierta
Por Jessica Bravo. No hay mejor manera de comenzar el año que solicitando esta beca. Desde 1949, Midwest Roofing Contractors Association (MRCA) ha sido la defensora de los contratistas de techado. Uno de los principales objetivos de la Fundación MRCA es proporcionar asistencia financiera a los empleados de las empresas miembros de ...
Field trip to Malarkey’s Portland shingle plant!
By Emma Peterson. The Coffee Shops crew got a chance to see innovation and sustainability in action during their tour of Malarkey’s Portland location. Some people might say Friday the 13th is unlucky, but Friday, December 13 was the opposite for The Coffee Shops crew that got to visit Malarkey Roofing Products' ...
Advocacy matters: Let’s have a voice in the conversation
By James Ellsworth. By championing the needs of roofing professionals and fostering collaboration with lawmakers, we can pave the way for safer, more competitive and sustainable practices. The future and success of the roofing industry depend heavily on advocacy. Policies enacted at any level – local, state or federal – can have ...
The Coffee Shops welcome Carlisle SynTec Systems!
Carlisle has spent 50 years building stronger single-ply systems, and they are dedicated to continuing the legacy of innovation today. The Coffee Shops, the award-winning online communities where the industries meet for technologies, safety, information and education for the construction trades of roofing, metal and coatings, are pleased to ...
IRE 2025: You won’t be lonely in the Lone Star state!
By Emma Peterson. Get ready for all of these fun networking events and activities awaiting you at the 2025 International Roofing Expo. This year, the International Roofing Expo (IRE) will be hosted in San Antonio, which sits just between central and southern Texas, from February 19 to February 21, 2025. This is ...
