Top February articles: Business strategy, industry advocacy and more.

By Emma Peterson. 

Your quick guide to this month’s biggest conversations across The Coffee Shops™. 

While February is the shortest month, that didn’t stop it from being busy here at The Coffee Shops™! Between the 10 different trade shows our team attended and the over 350 articles posted across our sites, there’s been a lot to keep track of. To help organize the highlights of the month, we made a list of the top ten articles from February 2026.  

This list contains multiple articles from our friends at Cotney Consulting Group who shared tips for integrating AI responsibly and building safer workspaces. We also saw articles from our in-house editorial team on the list, with topics ranging from building a strategic partnership with a roofing distributor and how emotional drivers help roofing professionals make sales to offseason training and a roof donation. 

And there is one article in particular that we wanted to highlight about the National Roofing Contractors Association (NRCA)’s support for the Dignity Act (H.R. 4393). This act is a piece of bipartisan legislation aimed at “provid[ing] balanced solutions for secure borders and reforms that address industry workforce needs.” Want to help the NRCA make change like this? Join them at Roofing Day in D.C. April 14-15, 2026! The Coffee Shops have partnered with Elevate to send one contractor to this crucial advocacy day. All you have to do to enter for your chance to win is tell us why you want to go.  

The top ten articles of February 2026 

10 - Roof it forward by Alberto Torres 

9 - NRCA supports the Dignity Act and urges Congress to approve 

8 - AI in roofing estimating: A powerful tool — Not a replacement for experience by Cotney Consulting Group 

7 - The slips nobody plans for: Winter fall hazards that catch roofing crews off guard by Cotney Consulting Group 

6 - Optimizing your offseason by Emma Peterson 

5 - New CrossGard II Snow Fence from Rocky Mountain Snow Guards 

4 - The power of fractional executive placement by Emma Peterson 

3 - NAHB International Builders Show is almost here by Emma Peterson 

2 - Mastering roofing sales through buyer psychology by Jesse Sanchez 

1 - Partnering for growth by Emma Peterson