Products & Services
Underlayment earns Class A fire rating for broader roofing applications
By Jesse Sanchez. Contractors gain expanded fire-rated assembly options across metal, tile and asphalt systems. Roofing contractors have new flexibility in meeting fire-resistance requirements as MFM Building Products announces a Class A fire rating for its Ultra HT Wind and Water Seal® underlayment across multiple roofing systems. The designation expands ...
Everything you need to know about metal’s solar compatibility
By Anna Lockhart. MRA launches an all-new webpage detailing comprehensive and valuable insights for navigating the compatibility of solar and metal roofing materials. Metal Roofing Alliance (MRA), is a proud source of informative and educational resources for residential metal roofing materials and applications. To further provide the public with ...
The Cascade shingle is taking roofing to new heights
By Emma Peterson. Learn about how PABCO’s Cascade product line unites design and performance in one stunning shingle. While at the 2026 Roofing Contractors Association of Washington (RCAW) show, we caught up with Lori Jerome, the marketing manager at PABCO Roofing Products, for a quick interview. Headquartered in Tacoma, ...
A new approach to vent pipe flashing
By FlashCo. FlashCo’s FlashCap system helps contractors improve efficiency while delivering durable, watertight roof penetrations. Roof penetrations are among the most vulnerable points in any roofing system, making proper flashing essential to long-term performance and leak prevention. To address this challenge, FlashCo developed the FlashCap, a two-part plumbing vent pipe ...
GAF addresses growing demand for resistant roofing solutions as severe weather impacts contractors and homeowners nationwide
With severe weather events, including hail, increasing in frequency and intensity across many regions of the U.S., contractors and homeowners are facing new challenges in protecting homes. GAF, North America’s leading roofing and waterproofing manufacturer, has developed a comprehensive portfolio of products tested in accordance with UL 2218 Class ...
Reimagined roof repair packaging
By Dani Sheehan. Sometimes the most meaningful product innovations come in the smallest design changes. Innovation isn’t always about creating an entirely new product. Sometimes it’s about rethinking how existing products perform on the job. During a live demonstration at the International Roofing Expo (IRE) 2026, KARNAK highlighted not only ...
Dataforma expands contractor workflows with integrated sales tools
By Jesse Sanchez. New platform updates bring sales, service and project management into a single system for contractors. At the International Roofing Expo (IRE) 2026 in Las Vegas, software provider Dataforma is demonstrating how contractors can simplify operations by consolidating core business functions into a single platform. As roofing companies ...
Thick requirements, thin solutions
By Jenny Yu. Evolving energy codes drive roofing professionals to rethink how they meet performance demands. As energy efficiency requirements continue to tighten across the United States, roofing contractors are facing a new set of challenges, from increased insulation demands to fewer code exceptions. Wes Sherrer of Versico Roofing ...
Duro-Last introduces industry-first PVC/TPO Tie-In, delivering a purpose-built solution for membrane transitions
This innovation provides contractors with a faster, more consistent approach to completing critical tie-in conditions. Duro-Last, a member of the Amrize family of brands and a leading manufacturer of custom-fabricated single-ply roofing systems, announced today the launch of its PVC/TPO Tie-In Strip, an innovation designed to solve one of the industry’s ...
Reworked.ai's Roofing Direct Mail just stopped going in the trash
Reworked.ai launches Direct Mail Sequence: aerially-targeted, two touch roof-specific mail at $2.71 a home, with response rates of 3–5+%. Reworked.ai today launched Direct Mail Sequence, a fully integrated direct mail product that sends personalized physical mail only to homeowners whose roofs have been independently flagged as needing attention. Where conventional roofing ...
