PABCO puts their contractors first

By Emma Peterson. 

From enhanced contractor programs to the development of PABCO University, this family‑owned shingle maker showcases its commitment to customer partnership.  

While The Coffee Shops™ crew attended the 2026 International Roofing Expo (IRE), we had the chance to visit the PABCO Roofing Products booth to chat with Lori Jerome, the brand’s marketing manager, and Eric Johnston, division sales leader.  

When asked about the show, both Lori and Eric highlighted how it was a great way to meet their clients and partners. Lori shared, “We’ve been making a lot of meaningful connections with our industry partners, roofing contractors, distributors.” This type of connection with the industry has always been a priority for PABCO. Eric explained:  

One of the great things about PABCO is that we’re a small family-owned company. None of the other shingle manufacturers can really say that. And that gives us a unique connection with our contractor customers because we are able to go out, meet our customers where they are and really hear how we can be a better partner for them. 

An example of how PABCO has taken contractor feedback and translated it into better support for contractors is the updates to their contractor program. Eric shared a bit about some of the ways they're improving the program, saying, “We’re really taking the existing program and making it way more enhanced. For example, we heard that a lot of our contractors are starting to bid on multifamily projects and play in more than just the single-family residential market. So, in response, we’re going to be launching a commercial warranty to help support them in those efforts something.” The full re-release of this program can be expected later in 2026.  

PABCO is also working on launching an education program later this year – PABCO University! The goal of this program is to help small to midsize contractors build their business skills and level up their operations. At the end of the day, these are just two examples of all the ways PABCO is working to better serve their customers. Eric noted, “Our goal is really to help educate people and help them be better at what they do.  Because we know if we're able to successfully help them be more profitable, help them increase their closing rates and just get a little smarter with basic business things. There's going to be loyalty that comes from that, and it's going to be a win-win for both of us.” 

Learn more about what PABCO has planned for this year by watching the whole interview!