Sales & Marketing
Coffee Is for Closers
What if you were only entitled to coffee when you "closed” the sale? Have you heard the line “coffee is for closers” before? It comes from an iconic scene in the movie "Glengarry Glen Ross" that features an all-star cast including Alex Baldwin, Kevin Spacey, Al Pacino, Jack Lemon and Ed ...
Ice Cold Hail, Nice Warm Leads!
Use these five things to build an effective inbound marketing strategy. By Roofing Contractor Marketing If you own or run a roofing company, you know leads are the life-blood of revenue. Every roofing company wants more leads. And better yet, if you can figure out how to get inbound leads from your ...
How Your Great Performance is Hurting You – Part 2
To differentiate yourself in the marketplace so you can earn a higher margin with lower hassle projects you need to do more. By Greg Hayne (To read Part 1 of this series, click here.) In Part 1 we outlined some of the behaviors present in the culture of many roofing companies. These behaviors ...
How Your Great Performance is Hurting You – Part 1
Your great performance culture may actually be preventing you from differentiating your roofing business in the marketplace. By Greg Hayne In today’s marketplace, contractors are looking for ways for differentiating themselves. Everybody says they want better quality work: work which has higher margins, lower hassle factor, or even better, both. Have you heard ...
Are You Missing the Sales Opportunity Created by the 2012 NFA Ventilation Codes?
In order to comply with post-2012 NFA ventilation codes, contractors have the opportunity secure additional work on re-roofing jobs. By Andy Swan, Roof Saver Prior to 2012 the International Residential Code (IRC) and International Building Code (IBC) allowed up to 80 percent of the total net free area (NFA) at the ridge ...
Protect Your Online Reputation
Online reviews are important and contractors should pay attention to what customers are saying in order to resolve any issues from unrealistic customers. Not every customer is one that you necessarily want to do business with. In some cases, homeowners can be downright unreasonable and nothing the contractor does to appease ...
Three Ways to Improve Marketing your Business Digitally
Digital reach and online marketing are necessary to continue driving leads for your business. By Allied Building Products Having a digital presence on the internet is critical to generating leads for your business and contractors need to make sure that they are standing out from the crowd in order for customers to ...
Social Media Survival
Social media allows you to be where your customers are engaging, hear what they are saying and respond to them. So, you set up Facebook and Twitter accounts, and stepped into the world of social media marketing. Now what? It’s simple. Engage with your customers! Here are five tips to help you ...
Why Direct Mail Isn’t Dead
With all the digital noise in the marketplace, consider turning to direct mail to stand out from the crowd. By Carolyn Duncan, Angie’s List Flooded email inboxes. Digital ads popping up online. Sponsored content on Facebook. Consumers are surrounded by digital marketing efforts daily. Break through the digital clutter with a tried ...
