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Guest Blog
New Website Could Change the Game for Roofing Contractors
This new website lets contractors read and leave reviews on customers. By Cotney Construction Law. As construction company’s begin to rely more and more on online reviews versus positive word of mouth, it has come to attention that one negative review has the ability to cost the company revenue, project opportunities ...
Winter Business Strategies - Part 3 Advertising and Printed Materials
Print advertising is still an important marketing tool even in the fast-growing digital age. G.K. SHARMAN, Atlas Roofing. In part one of our Winter Business Strategies series, we looked at planning your marketing. Part two examined online and social strategies for boosting marketing efforts and visibility. In part three, we’ll ...
Why Poor Communication Might Cost You $400k
Solid communication starts within your own company culture. by Nick Small. In the 90’s, a good location was one of the most important things about running a successful business. But now we live in an age where a well-built website is more important than a flashy storefront, and with the constant ...
23 Marketing Mistakes Roofers Make – Mistake #2 – Not Sharing Charitable Giving
Working in the roofing industry for over a decade has allowed Art Unlimited the opportunity to identify the dead giveaways that hurt a business’s marketing. This week we talk about Mistake #2 – Not Sharing Your Charitable Giving. By Art Unlimited. Mistake #2 - Not Sharing Your Charitable Giving Why should you share ...
Implementing an Effective Injury and Illness Prevention Program
An injury and illness prevention program is an effective tool for reducing occupational injuries, illnesses and fatalities. by Rob Foote, Roofing Risk Advisors, LLC. Many workplaces have already adopted similar approaches as part of OSHA’s Voluntary Protection Programs (VPP) and Safety and Health Achievement Recognition Program (SHARP) for small employers. Not only ...
23 Marketing Mistakes Roofers Make – Mistake #1 – Not Having a Mobile-friendly Website
Working in the roofing industry for over a decade has allowed Art Unlimited the opportunity to identify the dead giveaways that hurt a business’s marketing. Each week, we’ll be sharing those common mistakes. By Art Unlimited. Mistake #1 - Not Having A Mobile-friendly Website Why should you have a mobile-friendly website? One word: ...
Proven strategies that will build your team and grow your business
Part of building a successful construction sales organization team is determining which hats need to be worn in the sales process. By FollowUp CRM In this post, we are going to discuss proven strategies for construction companies to use in building a team to grow your business. In a recent post on ...
Meet the Microscopic Pest that Leaves a Giant Mess: Blue-Green Algae
If you drive down virtually any residential street in the U.S. or Canada, there’s a chance you’ll see at least one roof stained with black or dark brown streaks from algae. by Don Kilcoyne for GAF. Many homeowners mistake these stains for mold, mildew, moss, or even tree sap. ...
Winter Business Strategies - Part 2 Your Online Presence
The benefits of social media marketing online can boost your exposure, increase brand recognition and brand loyalty. by G.K. Sharman for Atlas Roofing. In our modern digital era, no marketing plan is complete without a good online strategy. Winter is the perfect time to make sure you have a strong website ...
Be the Roofing Industry Expert: How to Communicate Better with the Homeowner
A how-to guide that will bridge the gap between the roofing professional and the homeowner. by Nate Stein for AccuLynx. For the average homeowner, a roof is just a roof - until it needs replacement or repairs. Suddenly, “just a roof” has become a complex, and expensive home repair that ...
