Expert Conversations
A career built on passion and perseverance
By Dani Sheehan. The best part about the roofing industry is that if you have passion and work hard, you can go as far as you want. The path to a fulfilling and successful career isn’t always clear. College is often presented as the default route, but for those who struggle in ...
Reshaping rooftop security
By Jesse Sanchez. Transforming rooftop security with innovative attachment solutions that keep equipment in place. Joel Stanley, the founder of Anchor Products, has spent his career revolutionizing rooftop attachment systems. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sat down with Stanley to discuss the origins of their product, ...
75 years and counting: How Leister continues to innovate
By Emma Peterson. From a new vacuum plate to the next generation of VARIMAT, Leister continues to improve their heat welding offerings. In a special Read Listen Watch® (RLW), Heidi J. Ellsworth took attendees to the 2025 International Roofing Expo (IRE) show floor to talk to Dave Nordentoft and Brittany Wykle of ...
There’s snow time like the present to learn about snow retention
By Emma Peterson. Learn how Rocky Mountain Snow Guards are educating homeowners and contractors alike this March for National Snow Guards Safety Month! In a new episode of Roofing Road Trips®, Heidi J. Ellsworth hosted Lars Walberg and Zach Stopyro to talk about the first annual National Snow Guards Safety Month, March ...
How to sell roof maintenance and keep customers coming back
By Dani Sheehan. KARNAK experts reveal how roof maintenance increases your company’s profits and your customers’ loyalty. Are you looking to boost your business with steady work, increased profits and stronger customer relationships? Then you won’t want to miss this upcoming CoatingsTalk™, where Megan Ellsworth sits down with Chris Huettig and John ...
Work smarter not harder with the relaunch of Roofing Passport!
By Emma Peterson. MetalVue and the latest version of Roofing Passport not only simplify the estimating process but boost your sales capabilities! Sheriwn-Williams' MetalVue program brings industry experts together to help manufacturers and contractors sell more metal roofs. The program includes integrations with companies like Roofle, EagleView and Sheridan Metal Resources to ...
The power of precision
By Jessica Bravo. Learn about the relevance and role of rotating clamping beams in today’s modern metal fabrication process. In an episode of MetalTalk™, Heidi J. Ellsworth sat down with experts from MetalForming to discuss how their cutting-edge metal fabrication technology is shaping the future of the industry. The conversation ...
Redefining moisture management: The SlopeShield Plus SA
By Emma Peterson. Learn the science behind how SlopeShield Plus SA keeps moisture out of the building envelope. For a new episode of Roofing Road Trips®, Chris Meyer of VaproShield stopped by The Coffee Shops™ and spoke to Karen Edwards about the issue of condensation in construction and how VaproShield addresses this ...
A whole new world: Entering the coatings industry
By Emma Peterson. Get a new, fantastic point of view on the coatings industry and the opportunities it offers contractors. The coatings industry offers a great opportunity for contractors to expand their offerings and grow their businesses. In a new Read Listen Watch® (RLW), Heidi J. Ellsworth spoke to Nick Doran and ...
Strengthening industry bonds
By Jesse Sanchez. Connecting contractors, manufacturers and raw material vendors through open communication, collaborative research and industry-driven innovation. In this Coatings Cast™, Heidi J. Ellsworth sat down with Ryan Blad, Roof Coatings Manufacturers Association (RCMA) treasurer, at the organization’s meeting in St. Paul, Minnesota, to discuss how RCMA facilitates these crucial connections. ...
