Expert Conversations
The next generation of roofing
By Emma Peterson. Young professionals shared their journeys and passion for the roofing industry. In a recent Coffee Conversations sponsored by Johns Manville, Megan Ellsworth hosted an incredible panel of Gen Z roofing professionals to talk about their journeys and experiences in the industry! This panel included Lilli Tillman Smith, ...
How the industry turns slowdowns into strength
By Dani Sheehan. Build lasting businesses when you focus on improving quality, invest in training and foster meaningful relationships. Uncertainty isn’t new in the roofing industry – interest rates fluctuate, homeowner spending tightens and project timelines shift. Even as customers become cautious and competitors focus on cutting costs, periods of ...
The gold standard in metal roofing partnerships
By Jenny Yu. Drexel Metals Plus members gain exclusive access to benefits that improve quality, efficiency and long-term success. Drexel Metals’ commitment to supporting quality-driven metal roofing professionals is taking center stage with the Drexel Metals Plus program. Designed to recognize and reward top-tier partners, the program includes a ...
Celebrating the journeys of Hispanic roofers
By Emma Peterson. Hispanic leaders from across the industry share stories of growth, empowerment and legacy. During a special episode of Coffee Conversations sponsored by SRS Para Latinos celebrating Hispanic Heritage Month, Heidi J. Ellsworth interviewed key voices involved in SRS Para Latinos: Julissa Chavez, Armando Salgado, Guillebardo Cuellar Cuspian, ...
Rating roofs for almost 30 years
By Emma Peterson. Learn about the Cool Roof Rating Council and the work they do to support the implementation of reflective building products. In a new Roofing Road Trips® episode, Megan Ellsworth sat down with Audrey McGarrell from the Cool Roof Rating Council (CRRC). Audrey, CRRC’s communications manager, talks about ...
Reshaping rooftop resiliency
By Jesse Sanchez. From food plants to data centers, Anchor Products is on a mission to help secure rooftop equipment and preserve operational continuity. In this episode of Roofing Road Trips®, Joel Stanley, founder of Anchor Products, takes listeners into the world of rooftop resiliency. Joel speaks about the gravity ...
Fleece back membranes gain ground
By Jesse Sanchez. A trusted option in reroofing, fleece back membranes offer labor savings, added durability and versatility. In this episode of Roofing Road Trips®, host Karen Edwards sat down with MuleHide’s Anthony Vieira to unpack a topic that’s gaining traction across the roofing industry: fleece back membranes. The conversation ...
Building a transformative website experience
By Emma Peterson. Ken Kelly shares four key ways to boost your business’ web presence. In a new episode of Roofing Road Trips®, Karen Edwards sat down with Ken Kelly, former president of Kelly Roofing and a Duro-Last partner, to talk about why it's so important for contractors to integrate ...
Get the modern look without sacrificing durability or style
By Anna Lockhart. Not all building materials are made to take on the same level of durability or lifespan. While traditional materials like wood and vinyl fail the test of time, metal continues to outshine and outperform. It’s no secret that traditional siding materials such as vinyl and ...
Showcasing innovation, efficiency and hands-on education
By Jesse Sanchez. World of Concrete promises new tech, hands-on demos and a focus on smarter building practices in 2026. As the 2026 World of Concrete approaches its January show in Las Vegas, event organizers are emphasizing one clear theme: smarter, faster, more efficient construction. With automation and workforce challenges ...
