Expert Conversations
Two and a half years in and still standing strong
By Emma Peterson. Industry expert shares how installing Unified Steel products helped keep his home secure. When it comes to finding a durable and high-performance roofing product, getting actual homeowner feedback compared to only seeing a sales sheer makes all the difference. In fact, customer testimonials can tell you ...
Compact power, big impact
By Jesse Sanchez. A lightweight crane with medieval roots is changing how U.S. roofers do business. From the historic rooftops of Williamsburg, Virginia, to the snow-covered plazas of Keystone, Colorado, a compact piece of European engineering is quietly reshaping the way roofing gets done in America. At the Carolina Roofing ...
Building better roofs starts from within
By Jesse Sanchez. Why self-development is the next frontier in roofing leadership. At ServiceCon 2025, amid panels on service growth and operational strategy, a powerful theme emerged: the most important changes in the roofing industry start with the people leading it. This idea took center stage during the live recording ...
Contractor feedback drives product innovation
By Jesse Sanchez. This roofing solution reflects a broader shift toward listening, adapting and evolving with industry demands. BITEC® is making waves with its update to the Imperflex™ line by listening closely to contractors and adapting to meet their needs. In this episode of Roofing Road Trips® hosted by Karen ...
Smart skylights that breathe
By Jesse Sanchez. Find out how automated skylight systems are changing indoor air quality and occupant wellness for the better. For commercial contractors eyeing the next frontier of building innovation, skylights may not seem like an obvious place to look. But according to Joan Schaefer of VELUX Commercial, smart skylight ...
Why every roofing contractor needs a tech stack
By Jesse Sanchez. A contractor's tech stack may be more advanced than they realize, here's what it means and why it matters. In the world of roofing and construction, “tech stack” might sound like just another buzzword. But according to Dave Chapman, a 22-year veteran of Estimating Edge, it’s a ...
Comienza en la industria del techado sin experiencia
Por Jessica Bravo. Descubre cómo “¿Por Qué el Techado?” de Tremco WTI está creando oportunidades para muchos. En este episodio de La Voz de los Ruferos, Jessica Bravo conversa con Lorna Rojas de Tremco WTI sobre el poder de las carreras en la industria del techado y cómo el movimiento ...
A bold answer to modern roofing challenges
By Jesse Sanchez. This slate roofing system changes the game with a lightweight and hurricane-tested design. In this episode of Roofing Road Trips®, host Karen Edwards spoke with Morgan Cathey, U.S. product manager for READYSLATE, about the product’s innovative approach to solving long-standing challenges in slate roofing, especially those that ...
How one invention could transform rooftop access
By Jesse Sanchez. This innovative solution offers roofers a smarter, safer way onto residential roofs — and it’s turning heads across the industry. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sits down with Heath Hicks, co-founder of The Catch-All and owner of Afco Roofing, to talk about ...
"Brand it up.” The powerful impact of jobsite branding
By Jenny Yu. How branding your equipment can help you stand apart from the competition. In this episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with Sam and Dave Beiler of Equipter to discuss the importance and impact of jobsite branding. As sales and marketing experts in the ...
