Expert Conversations
Board and Batten: A better siding alternative
By Jenny Yu. Learn about Central States Manufacturing’s popular new metal cladding product that boasts durability, longer life cycles and classic aesthetics. In an episode of Roofing Road Trips®, Megan Ellsworth sat down with Melissa Dunson, director of marketing at Central States Manufacturing and Chris Morris, Stonegate CEO and ...
671 Karna-Seal: A silicone sealant solution
By Jenny Yu. KARNAK’s sealant is durable, weather-resistant and ready to use. Years ago, sealant products were specifically geared toward asphalt roof systems since they were the most prevalent. Today, asphalt is still a popular roof choice, but there’s also been a rise in single-ply membrane roofs, therefore roofing contractors ...
Offering contractors a lighter path to premium roofing
By Jesse Sanchez. A real slate roof without the weight or labor burden? READYSLATE might just be the game-changer contractors didn’t know they needed. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sat down with Morgan Cathey, sales director at Vermont Slate Company, to talk about a ...
Charting the growth of solar
By Emma Peterson. As the popularity of solar continues to rise, diversifying your offerings has become crucial to success. In a new episode of Roofing Road Trips®, Karen Edwards hosted a panel from ABC Supply for a discussion about the growing demand for rooftop solar. On the panel was Anthony ...
More than just metal materials: True pieces of art
By Jenny Yu. Meet the heart and passion behind Viotell Metal Concepts’ roofing masterpieces. When you listen to people who are truly excited and passionate about what they are talking about, it’s hard not to be excited and passionate, too. That is the case when listening to this episode ...
Successfully selling maintenance services
By Dani Sheehan. With strong manufacturer backing and clearly educating building owners, contractors can position maintenance as a key driver of their business growth. In a recent episode of CoatingsTalk, Megan Ellsworth sat down with Chris Huettig and John McDermott from KARNAK to talk about one of the most reliable, ...
Moving the market toward metal
By Jenny Yu. Learn how the MRA is pushing metal to the forefront through research and education. Roofing isn’t just loud construction sites and hard hats. It’s also the quiet, behind-the-scenes efforts to move homeowner minds and market trends. Since its inception in 1998, Metal Roofing Alliance (MRA) has ...
Game-changing innovations
By Emma Peterson. Dive into the many ways these innovative, ground-breaking products are delivering durability, speed and safety for contractors in the field. You will not want to miss our upcoming August 27, 2025 ReadListenWatch (RLW)® featuring Frank Palmer and Emma Nealy from Elevate! Frank boasts over three decades of ...
The 4 R’s of a robust referral program
By Jenny Yu. Learn how to position yourself as the champion in your market. In this episode of Roofing Road Trips®, Megan Ellsworth sat down with Rebecca Mayo, director of partnerships at gFour Marketing, to discuss the importance of implementing a comprehensive referral system to turn leads into loyal ...
How roofing service departments can scale smarter
By Jesse Sanchez. Peer group insights reveal why processes, not products, hold the key to growth. Scaling a service department can feel like trying to run a restaurant during rush hour with no kitchen staff and no recipes. That’s how Tracy Donels, co-founder of Service First Solutions, frames the challenge ...
