Expert Conversations
Rubbing shoulders with the industry’s best and brightest
By Jenny Yu. At the FEI Group 2025 National Conference, the top contractors in the country made lasting connections to better the future of the industry. The FEI Group 2025 National Conference in San Diego was one for the books. Keely Roberts, director of Exterior Contractors Alliance (ECA), part ...
Contractors embrace smarter software to drive better results
By Jesse Sanchez. Learn how a different approach to selection, buy-in and onboarding can protect profits and morale. For commercial contractors like R3NG, the choice to overhaul core business software often follows years of frustration with tools that slow down field work or fail to give owners the information they ...
Culture-first hiring reshapes roofing
By Jesse Sanchez. How flexibility, clear expectations and modern recruiting are redefining what it takes to build teams that last. As roofing contractors compete for talent in a tighter labor market, leaders are finding that pay and perks only go so far if the day-to-day experience does not hold together. ...
Contractor feedback drives lighter, easier-to-handle panels
By Jesse Sanchez. Installers pushed for shorter panels, cleaner backers and tougher packaging and READYSLATE’s redesign shows what happens when a manufacturer truly listens to the roof. As READYSLATE® expands in the U.S. market, CUPA Pizarras has reshaped its lightweight slate panel system around one core principle: listen to installers ...
Turning data into faster decisions and stronger margins
By Jesse Sanchez. Outlining how contractors can improve speed to lead, strengthen visibility and protect profitability by centralizing data. Zacch Carpenter of Jobba was recently featured on this CoatingsTalk™ webinar as host Megan Ellsworth sat down with him to discuss the ways roofing businesses can turn everyday technology into measurable ...
Quality over quantity
By Emma Peterson. Learn how advanced data and imaging technology help roofing contractors reach the right customers. In a new Read Listen Watch® (RLW), host Heidi J. Ellsworth sat down with Peter Cleveland, vice president of partner strategy at Eagleview, and Fred Castonguay, a founder of Reworked.ai. During the conversation, ...
Bringing sunshine indoors: The case for skylight retrofits
By Jesse Sanchez. Better technology, stronger materials and a focus on occupant wellness are driving a skylight retrofit renaissance. In the world of commercial roofing, skylights have long been a source of both promise and challenge, offering great results when done right. Known in decades past for their tendency to ...
AI removes guesswork from roofing customer outreach
By Jesse Sanchez. Machine learning, demographic data and high-resolution imagery help contractors target homeowners with real roofing needs. Marketing conversations in roofing are increasingly shaped by data and artificial intelligence and Reworked.ai is positioning itself at the center of that shift. During this episode of Roofing Road Trips®, Karen Edwards ...
The synergy of cool roofs and solar systems
By Emma Peterson. Learn how cool roofs and solar panels can work together to meet rising energy demands. The Energy Information Administration reports that “the projected power demand of the U.S. will rise to 4,199 billion kilowatt-hours in 2025 and 4,267 billion kWh in 2026.” These are record highs, ...
How service is reshaping commercial roofing
By Jesse Sanchez. Emphasizing your company’s service and maintenance divisions can turn them into long-term business drivers rather than reactive necessities. Service divisions are gaining renewed attention as commercial roofing companies look for ways to build stability, value and long-term resilience. That shift was the focus of this episode ...
