Expert Conversations
Cool metal roofs: Where efficiency meets durability
By Emma Peterson. Discover why metal roofing is leading the market when it comes to cool roofing solutions. Finding success in a competitive industry like roofing is all about differentiating yourself and knowing what your customers want. And right now, some of the primary concerns for home and business ...
Immigration, roofing and the power of industry associations
By Emma Peterson. Learn how roofing associations are able to strengthen the industry by uniting our voices. Looking at the news today, it is impossible to ignore the continuous fluctuation of immigration policies in the United States. This nebulous environment has had a devastating impact on the roofing and construction ...
Expanding solutions for the right roof
By Jesse Sanchez. IB Roof Systems adds TPO to better align product selection with building type and market demand. As commercial roofing demands continue to diversify, manufacturers are reassessing how well their product portfolios reflect the realities contractors face in the field. In this episode of Roofing Road Trips®, Heidi ...
Hit the road for D.C. and Roofing Day 2026
By Emma Peterson. Learn how to make your voice heard on Capitol Hill with this NRCA event. In a new Roofing Road Trips®, Heidi J. Ellsworth hosted Duane Musser and Brad Stine from the National Roofing Contractors Association (NRCA) to talk about this year’s Roofing Day in D.C. This annual ...
Confidence, connections and closings
By Jesse Sanchez. Hands-on training meets real-world strategy at Brava Roof Tile's regional launch events. At Brava Roof Tile, training isn’t just a box to check; it’s a strategic tool for contractor success. That commitment is no more apparent than in their regional launch events, where education, product familiarity and ...
This winter, turn up the heat on customer experience
By Jenny Yu. Start planning now to implement a successful referral system in 2026. As we approach the end of 2025, now is the time to reflect on the past year, take the lessons learned and plan for the year ahead. In a recent Roofing Road Trips® episode, Megan ...
Stronger retrofits start with what’s underneath
By Jesse Sanchez. What Roof Hugger’s leaders say about the importance of purlin strength for aging metal buildings. Metal roofs are everywhere and as they age, owners must decide whether to patch, replace or upgrade their roof with long-term performance in mind. In this episode of MetalCast™, Roof Hugger leaders ...
Growing as one industry
By Emma Peterson. Industry experts break down the economic, technological and industry shifts to watch this year. During the second day of the 2026 International Roofing Expo (IRE), we got the chance to host a live Coffee Conversations with Julissa Chavez of SRS Distribution, Dean Curtis from Ingage and Jack ...
Insights into the 2026 coatings market
By Emma Peterson. Ryan Knippel discusses industry trends and what a major brand integration means for SOPREMA this year. In a recent CoatingsTalk™, Megan Ellsworth sat down with Ryan Knippel, business development manager from SOPREMA, to talk about the state of the coatings industry and what SOPREMA has been ...
When contractor-driven software keeps pace with change
By Jesse Sanchez. How long-term industry experience and user feedback are shaping the next phase of roofing technology. Technology adoption in roofing has shifted from optional to essential, driven by labor shortages, tighter margins and the need for clearer operational visibility. In this episode of Roofing Road Trips®, recorded during ...
