Expert Conversations
The case for traditional roofing rolls
By Jesse Sanchez. Smaller, traditional rolls offer a safer, more efficient solution for contractors without sacrificing productivity. In a thought-provoking Read, Listen, Watch® (RLW) hosted by Karen Edwards, Jason Stanley, CEO of IB Roof Systems, talked about a common misconception in commercial roofing: that wide-width rolls save significant time and labor. With ...
Shifting from asphalt to metal – A worthwhile investment
By Anna Lockhart. For homeowners in areas with more temperamental climates and those looking for a sustainable option, metal panels have become more appealing. Now is the time to make the shift to offering metal roofing! In the first-ever Metal Coffee Conversations, host Heidi J. Ellsworth sat down with guests ...
The 63-degree difference
By Dani Sheehan. See why cool roof coatings matter more than you might think! It’s the middle of July, and a roofing contractor is standing on top of a commercial building in downtown Chicago. The heat radiating off the roof is relentless, making every movement feel heavier. He checks the temperature: 225 ...
Building a strong workforce
By Jesse Sanchez. The key to successful roofing recruitment lies in building a strong, reliable workforce that meets the industry's growing demand for skilled labor. Finding skilled labor remains the number one challenge for roofing contractors. As the industry continues to grow, the demand for qualified professionals has never been higher. In ...
Single-ply roofing: Why preventative maintenance matters
By Jesse Sanchez. Uncover why preventative maintenance is essential for prolonging the lifespan of single-ply roofing systems. The single-ply roofing industry has seen substantial growth over the last few decades, evolving into the dominant choice for low-slope commercial roofs. In this CoatingsTalk, host Megan Ellsworth sat down with KARNAK's Vice President of ...
One ordering system to rule them all
By Emma Peterson. How a collaboration between Beacon and Leap is making life easier for contractors in the field. Material ordering in the digital age can be a frustrating task. Roofing professionals that try to utilize newer technological systems for ordering materials often encounter unreliable and inefficient programs. But Beacon Building Products ...
Elevating the digital roofing world
By Emma Peterson. Learn how you can win big with Beacon PRO+. Make sure to register for this upcoming Read Listen Watch® (RLW) titled “Manage Your Roofing Business Online!” The conversation and presentation will be live on Wednesday, February 26, 2025, at 11:00 a.m. PT. In it, Karen Edwards will be hosting ...
Transforming training: Tremco University
By Emma Peterson. Learn how this training program is increasing access to education in the roofing and construction industries. Training is crucial in any field, but especially in areas like roofing and construction where new technology and products are getting developed every day. In this episode of Roofing Road Trips®, Karen Edwards ...
How 3D animations are changing the industry
By Jesse Sanchez. Cutting-edge technology brings clarity and trust to homeowners. In the ever-evolving roofing industry, technology is bridging the gap between contractors and homeowners in unprecedented ways. This episode of Roofing Road Trips®, hosted by Heidi J. Ellsworth, explores this transformation through a conversation with Patrick Muhs of Moose Roofing. The ...
Reframing roofing recruitment
By Dani Sheehan. Attract top talent by communicating your company’s vision and culture. Retain top talent by hiring for who the candidate is, not what they know. In a recent episode of People Make Roofing, co-hosted by Luke McCormack of Roofing Talent America and Heidi J. Ellsworth of The Coffee Shops, Reid ...
