Expert Conversations
Balancing cost and functionality
By Jesse Sanchez. Maximize roof longevity and efficiency without the high cost of replacement. In this CoatingsTalk webinar, Heidi J. Ellsworth sat down with Dylan Wheeler, strategic account manager for SOPREMA, to discuss the importance of roof coatings as an economical alternative to full roof replacements. Dylan discussed a critical ...
What’s new with MetalVue
By Hannah Ford. Industry experts discuss the shift to metal residential reroofing at FRSA 2024. During the 2024 Florida Roofing and Sheet Metal Contractors Association (FRSA) expo, Heidi J. Ellsworth spoke to Chris Morris from MetalVue. As a Sherwin-Williams program, MetalVue aims to help contractors and manufacturers sell metal ...
In-depth with Florida’s roofing experts
By Dani Sheehan. From recycled materials to supply chain solutions, learn market insights and key takeaways from the FRSA trade show this year. The Florida Roofing and Sheet Metal Contractors Association (FRSA) held its 102nd annual convention and trade show June 5-7, 2024, in Kissimmee, Florida, and once again saw ...
Building bridges to transform organizational culture
By Jesse Sanchez. A fresh approach to fostering communication and efficiency. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth discusses the intricacies of organizational health and brand engagement with guests Monica Vornbrock and Melissa Chapman, co-founders of The GLO Group. This episode promises to be ...
Umbrella Roofing is the August R-Club Roofer of the Month!
By Emma Peterson. Learn how this company is building custom roofs and creating community-based change. Every month, The Coffee Shops highlight the journey of one of our R-Club Members through our Roofer of the Month program! For August, join Megan Ellsworth as she talks to Josh Yandle from Umbrella Roofing ...
Liquid-applied roofing from assessment to installation
By Dani Sheehan. Learn from industry experts when you listen to this conversation on how to achieve excellence with liquid-applied roofing solutions. In a recent CoatingsTalk, Heidi J. Ellsworth sat down with Josh Poole, product manager for Tremco Roofing’s liquid-applied products, to discuss the evolution and advantages of liquid-applied roofing ...
Company expansion drives boost in production capacity
By Jesse Sanchez. Providing insights into expanding product offerings and growth were shared, highlighting industry accolades and an extended, state-of-the-art production facility. In a recent interview on the Coffee Shop Sound Stage, hosted by Karen Edwards at the Florida Roofing and Sheet Metal Contractors Association (FRSA) trade show, David Srokose ...
Secrets to strengthening industry partnerships
By Jesse Sanchez. John McDermott reveals key strategies for successful partnerships in the coatings sector on this CoatingsCast™. In a recent episode of CoatingsCast, hosted by Karen Edwards, industry veteran John McDermott from KARNAK shared valuable insights into building successful partnerships between manufacturers and contractors within the coatings sector. The ...
Leveraging team dynamics to elevate your roofing business
By Jesse Sanchez. Unlocking the potential within your team can drive remarkable growth for your roofing business. In this Read, Listen, Watch (RLW) from RoofersCoffeeShop, Heidi J. Ellsworth discusses innovative strategies to leverage team dynamics for business scalability. Heidi is joined by Monica Vornbrock and Melissa Chapman, co-founders ...
Mimicking nature’s best
By Dani Sheehan. This diverse collection from Sherwin-Williams utilizes innovative technology to give your customers the depth and variation of natural materials without the associated maintenance, weight or cost. Kiki Redhead and Brynn Wildenaur from Sherwin-Williams are back in another episode of MetalCast to talk about their innovative Emulate™ Architectural ...
