Expert Conversations
What the numbers reveal about roof restorations
By Emma Peterson. By analyzing more than 100 commercial roofing projects, APOC and Cotney Consulting Group uncovered compelling data showing how restoration can improve labor efficiency and increase profit potential. Earlier this year, APOC and Cotney Consulting Group released a Roof Restoration Index that showcased market research relating to the ...
Turning education into real-world roofing careers
By The Coffee Shops®. Students apply classroom training, meet industry professionals and discover career opportunities in roofing. For students exploring the trades, understanding what a career might actually looks like can be difficult without firsthand experience. In an episode of Roofing Road Trips® sponsored by National Roofing Contractors Association (NRCA), ...
Roofing themselves out of business
By Emma Peterson. Don Lighty and Randy Young share how quality has guided both of their careers. Recently, we sat down with Don Lighty of Lighty Roofing and Randy Young, one of Duro-Last's sales rep, for an episode of Stories from the Roof all about how a commitment to craftsmanship and quality ...
Build a stronger business before it’s time to sell
By Jesse Sanchez. H.S. Exit Advisors shares six strategies roofing contractors can use to strengthen their companies and prepare for a successful exit. For roofing contractors, preparing to sell a business should begin long before an owner is ready to walk away. On this episode of Roofing Road Trips®, Karen ...
Before the Snow Falls: Is Your Roof Ready?
By Jesse Sanchez. Snow retention systems can help control how snow and ice leave low-slope commercial roofs, reducing the risk of sudden shedding below. Snow retention may be more commonly associated with steep-slope roofing, but low-slope commercial roofs can also benefit from systems designed to control how snow and ice ...
BITEC’s coatings help contractors grow
By Emma Peterson. How adding Storm Breaker™ coatings can help contractors open new revenue streams and extend customer relationships. To help contractors expand their portfolios, BITEC developed a roof coating line, Storm Breaker™. This line is perfect for both restoration and maintenance projects, having been proven to extend roof life ...
The community that defines the Western Roofing Expo
By Emma Peterson. Will Lorenz shares how the Western Roofing Expo creates meaningful connections, valuable learning experiences and opportunities for professionals throughout the roofing industry. In a new CoatingsCast™, Will Lorenz stopped by to talk about the Western Roofing Expo (WRE) which is coming up on September 27th-29th, 2026 at ...
Visualizing insulated metal panels through digital tools
By The Coffee Shops®. Visualization technology is helping contractors, architects and owners better understand insulated metal panel systems. As construction workflows continue shifting from traditional drawings toward more connected digital environments, visualization tools are becoming increasingly important for project teams. In a recent episode of MetalCast™, host Heidi Ellsworth sat ...
What FMI’s latest outlook report says about the industry
By Emma Peterson. Paul Trombitas breaks down three major trends that construction professionals should pay attention to. With changing regulations and constantly evolving economic situations, it can feel impossible to make predictions or plans about the future of the industry. But just because it feels impossible doesn’t mean it ...
Marketing fundamentals still matter in an AI-driven world
By The Coffee Shops®. How contractors can adapt their marketing while staying focused on proven customer journey principles. On a recent episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with Sara Nay, CEO of Duct Tape Marketing, to discuss how marketing is evolving for contractors and home improvement ...
