Business Boosters
Polymeric Exterior Products Association (PEPA) strengthens the future of exterior construction
By Heidi J. Ellsworth. Through workforce development, housing advocacy and practical jobsite resources, PEPA is helping contractors and manufacturers meet today’s challenges with confidence. The construction industry is moving through a time of change that is affecting contractors, manufacturers and the communities they serve. Workforce needs continue to shape business decisions, ...
Building stronger roofing connections
By Heidi J. Ellsworth. As roofs take on a larger role in energy generation and rainwater management while supporting climate adaptation, partnerships between manufacturers, associations and contractors become increasingly important. As roofing professionals around the globe respond to higher expectations for building performance, international collaboration is becoming essential to a more ...
Growth through collaboration: Why roofing peer groups matter
By Heidi J. Ellsworth. Roofing company owners are turning to peer groups for smarter growth. As roofing contractors continue to face labor shortages, economic uncertainty, increasing competition and changing customer expectations, one thing has become very clear to me over the years, no one grows a successful roofing business alone. The ...
Too much insurance work? Hear what M&A buyers are quietly saying.
By Exit Stage Left Advisors. The strongest roofing companies today don’t abandon insurance work; they balance it. In a previous RoofersCoffeeShop® article, “Is there a ‘perfect’ revenue mix when selling a roofing company?”, our team at Exit Stage Left Advisors addressed that buyers ultimately don’t care that much about revenue mix versus ...
When did you last work on your business?
By Kate Whatley, Elevate Roofing Advisory. The case for commercial advisory in roofing, and why now is exactly the right time. Let’s be honest about where we are. The roofing and wider construction market is under pressure. Material costs remain volatile, labour is scarce, margins are being squeezed ...
What high-performing roofing crews do differently: Lessons from four decades in the field
By Cotney Consulting Group. Crews take their cues from the top. If you bring structure, clarity and expectations, they bring performance. You can tell a high-performing roofing crew within the first thirty minutes of arriving on a job. It’s not about who moves the fastest or who makes the most noise. It’s ...
Overcoming the barrier to the trades
By Emma Peterson. A youth panel has identified the lack of focus on apprenticeships as one of the biggest barriers to getting into the trades. In 2025, the U.K. government put together a Youth Guarantee Advisory Panel. Made up of 17 young people aged 18-24, this advisory panel met to ...
How to choose a marketing partner that drives real growth
By Isabel Refford, Creativate. Asking the right questions upfront can help ensure your marketing investment delivers long-term value. From sharpening your brand voice to influencing lead generation and supporting long-term growth, choosing the right marketing partner can shape the trajectory of your business with significant impact. That is why companies ...
Unlock hidden revenue from existing customer relationships
By gFour Marketing. Contractors can generate consistent growth by building systems that turn previous customers into repeat business and referrals. Contractors in the home improvement industry are sitting on a powerful but often underused asset: their existing customer base. Here at gFour Marketing, we know consistent, relationship-driven follow-up generates measurable ...
Is there a “perfect” revenue mix when selling a roofing company?
By Exit Stage Left Advisors. What buyers actually look for when evaluating your roofing business, and why the answer might surprise you. Roofing owners love to ask this question: “If I’m 60% residential and 40% commercial, will buyers pay more?” Here at Exit Stage Left Advisors, we know the truth: there is no ...
