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FORTIFIED by IBHS

Protect Roofs From the Wrath of Mother Nature

August 14, 2022 at 9:00 a.m.

By Evelyn Witterholt. Expand your roofing business by becoming a certified FORTIFIED roof installer. After Hurricane Ida wreaked havoc across the East Coast, and with Atlantic Hurricane season upon us, homeowners are looking for ways to strengthen their roofs. The roof is one of the main protective components of a ...

Hurricane Season Survival Guide

May 9, 2022 at 6:00 a.m.

By Lauren White, RCS Editor. Help your customers weather storm season 2022 and keep a roof over their heads with these tips. 2021 was a whirlwind year for hurricanes and tropical storms. Colorado State University (CSU) predicts that 2022 will also be an above-average hurricane season. These predictions are based ...

IKO Featured Podcasts on RoofersCoffeeShop®

January 29, 2021 at 6:00 a.m.

By Colin Sheehan, RCS Reporter. Learn from a global leader in the roofing industry about marketing strategies, business building tools and more! From video marketing strategies to the importance of employee retention, IKO's featured podcasts on RoofersCoffeeShop continue to be must-listens for contractors interested in upping the performance of their businesses. The IKO ...

S2:E46 Fred Malik - Why You Should be a FORTIFIED Certified Roofer

January 16, 2021 at 2:00 p.m.

By Colin Sheehan, RCS Reporter. Why a FORTIFIED certification can make you more appealing to potential customers. On this installment of Roofing Road Trips, Heidi J. Ellsworth chats with Fred Malik, the managing director for FORTIFIED programs at IBHS. Malik oversees the day-to-day operations of the FORTIFIED suite of programs, as well ...

S2:E43 Jack Gottesman and Mark Zehnal- PODCAST TRANSCRIPTION

November 2, 2020 at 12:59 p.m.

Editor's note: The following is the transcript of an interview with Jack Gottesman of IKO and Mark Zehnal of IBHS. You can read the interview below or listen to the podcast here. Heidi Ellsworth: Hello and welcome to another Roofing Road Trips. This is Heidi Ellsworth, an RCS partner, and I ...

Taking Resilience Seriously

September 3, 2020 at 2:00 p.m.

By Lauren White, RCS Reporter. Become FORTIFIED certified and ensure homes and buildings are built to withstand all that Mother Nature throws at them. On a 90-acre parcel of land in South Carolina is a state-of-the-art research facility complete with 105 fans that simulate wind speeds up to 130 mph and a ...

RoofersCoffeeShop® Welcomes the IBHS FORTIFIED Roof™ Program

August 25, 2020 at 2:00 p.m.

The FORTIFIED Roof™ program was created to provide a set of resilient construction standards to strengthen roofs against natural disasters. RoofersCoffeeShop, the award-winning place where the industry meets for technology, information, and everyday business, is pleased to welcome FORTIFIED Roof. Based on decades of field and lab studies by the Insurance ...

IKO Introduces Multipurpose Performance Roof Deck and Eave Sealing Solution

March 5, 2020 at 6:00 a.m.

IKO GoldSeam™ tape provides critical protection against water infiltration. IKO recently introduced GoldSeam, a multipurpose roof tape. The product can be used in a variety of deck protection applications, including as a seam tape for the roof deck; a sealant for critical roof joints, such as small gaps around the eave ...

IKO Launches Innovative Performance Roof Starter Roll

February 27, 2020 at 10:00 a.m.

IKO EdgeSeal™ ensures roof perimeter remains secure with powerful self-sealing membrane. IKO recently introduced EdgeSeal, a double-sided, self-sealing adhesive starter roll designed to bond shingles to the roof deck at the roof's most vulnerable area - its perimeter. IKO's EdgeSeal serves as an upgrade option for contractors, providing a higher-quality ...