Turn more of your website traffic into leads

By Dani Sheehan. 

Provide homeowners with a seamless experience from research to installation when they need a new roof. 

Your website is often the first impression potential customers have of your business. Are you using it to your advantage? By optimizing your website, you can improve your online presence and convert more prospective customers into leads. Fortunately, technology is making it even easier to provide the website experience that will convert visitors into leads for your business. One tool that is funded by roofers and dedicated to helping you grow your business is the free roofing calculator by Instant Roofer, which provides instant and accurate estimates to homeowners. Here’s how to leverage the technology to enhance the user’s experience and boost lead generation. 

A standout call to action 

When newspapers were still popular, the most important news was placed “above the fold” to ensure it grabbed readers’ attention. The same principle applies to digital media and your website’s call to action. Think about ordering takeout from your favorite restaurant – do you have to scroll through the entire webpage before clicking “Order now”? Likely not. The ordering process is simplified with a button at the top of the page.  

Contacting your company for a new roof replacement should be just as easy as ordering takeout. With Instant Roofer’s roofing calculator, you can embed it directly into your website, simplifying the buying process for your customers. As Instant Roofer Founder and CEO, Jeff Berzolla, suggests, “When the contractor embeds our app, we always recommend they keep their contact form, phone number and chat options. But, next to the contact button, add an ‘Instant Estimate’ button. This makes it easy for homeowners to get an immediate price estimate, driving higher conversion rates.” 

Here’s how to use it most effectively on your website: 

• Positioning: Place the calculator at the top of the page or near your call-to-action button to ensure it’s one of the first things visitors see when they land on your site. 
• Customization: Use Instant Roofer’s options to tailor the calculator based on the materials, pricing and details you offer, ensuring homeowners get an accurate estimate. 
• Use contrasting colors: Make sure both the roofing calculator and your call-to-action button stand out with contrasting colors, making them easy to see. 
• Keep it simple: Use concise phrases like “Get a free estimate” or “Contact us now” to keep the call-to-action button clear and effective. 

Focused and engaging content 

A smooth user experience is essential to keeping people on your website and encouraging them to reach out to you. Here are some additional tips to help you generate more leads: 

• Keep text to a minimum: Use clear and concise language to describe your services and products. Most customers don’t know what “standing seam" means, but they know they want a metal roof. Focus on benefits that resonate with homeowners, like sustainability benefits and return on investment, rather than getting lost in technical details. 
• Use high-quality visuals: Images and videos can help convey your message quickly. Showcasing your completed products or using videos to show your services can be more effective in engaging your audience than long blocks of text. 
• Optimize for mobile: With most traffic coming from mobile devices, make sure your site is responsive and loads quickly on all screen sizes. 
• Highlight customer testimonials: Build credibility and trust by featuring customer reviews and testimonials, helping you stand out from the competition. 

See how easy it is to embed Instant Roofer’s cost calculator on your website and start converting more visitors into leads!