Raising the bar with order-ready reports built for contractors

By Dani Sheehan. 

By combining AI-driven speed, order-ready detail and a price point designed for everyday use, Instant Roofer is helping contractors move more efficiently from first click to final order. 

At the International Roofing Expo (IRE) 2026, Instant Roofer CEO Jeff Berzolla made it clear that while the company is known for simplifying online estimates, its latest innovation is transforming roof measurement into a faster, more accessible and more actionable tool, even before a contractor places an order for a project. 

“We’re an AI measurement company,” Jeff said in a live soundstage interview at the show. “But today, I’m here to talk a little bit more about our emerging AI measuring technology.” 

Instant Roofer’s Instant Measure Reports signal a shift in how you can use measurement data throughout the sales process, from lead qualification to material ordering.  

From online estimates to full measurement intelligence 

Instant Roofer first gained traction by helping contractors address growing expectations around speed and transparency. Its website calculator allows homeowners to receive a quick, easy-to-understand estimate, while you can gain access to more detailed data behind the scenes. As part of Instant Roofer’s AI Sales Tool Bundle, you gain access to the roof calculator for your website as well as instant measure reports for only $199 a month. 

This newest technology is a highly detailed measurement report, produced using AI and delivered within seconds. Jeff explained, “It has the 2D rendering of the home. All of the different components are labeled automatically through AI. You’re not hand-drawing and having to label every detail.” Designed to support material ordering and production planning, you also have the option of receiving human certified reports. “This is an order report,” Jeff emphasized. “It’ll be produced for you within an hour.”  

The most disruptive element, however, may be the price point. “This is the big game changer,” Jeff continued. “It’s $10 per report.” By lowering the cost barrier, Instant Roofer is enabling contractors to use detailed measurement reports earlier and more frequently in the sales funnel.  

“We’re funded by roofers,” Jeff shared. “So really we emerged in the industry making sure our tools worked for roofers, addressing the cost of measurements and [improving] speed.” 

Watch the full interview below to learn more and start your 30-day free trial when you get started with Instant Roofer’s AI Sales Tool Bundle today!