In January 20231, product installation instructions were relocated from the printed poly-wrap package to a user-friendly interactive web site accessible 24/7 by anyone with a smart device. Not only does each package list a web address to access instructions by computer or tablet, but they also feature a new QR code at the top and bottom of the poly-wrap package that makes it easy to access installation instructions anywhere, anytime. Interactive access allows installation instructions to remain intact and unwrinkled after the packaging is opened. Installers can use a smart phone, computer or tablet to quickly access the specific information they need for proper product installation.
“Contractors’ desire to provide their teams with digital resources was really apparent during the pandemic,” said Angie Grosjean, marketing manager at Owens Corning. “Adding a QR to the shingle packaging puts installation instructions at the installer’s fingertips.” Instructions are available in both English and Spanish in the U.S., as well as in English, Spanish and French for Canadian packaging.
Subtle changes to the look of the packaging are also part of the modernized packaging. For example, the Pink Panther™ is receiving a bigger “stage” on the packaging. “Contractors that make note of the Pink Panther™ in their in-home selling tell us it is an easy way to engage the homeowner in the conversation and helps align the contractor’s business with a much-liked brand icon,” said Grosjean.
Other packaging modifications include more prominent callouts for attributes associated with different products such as Patent SureNail Technology, algae resistance, warranty protection and Class 4 impact resistance. Packaging features the American flag icon denoting shingle products made in the USA.
Owens Corning is maintaining its PINK™ color scheme on shingle packaging, with color bars denoting specific product lines, such as a black bar for TruDefinition® Duration® shingles and a red color bar for the TruDefinition® Oakridge® product line. The spines of packaging remain the same, supporting easy location in the supply house. “Owens Corning believes that great looking shingles deserve great looking packaging,” said Grosjean. “These enhancements benefit not just the look of the package, but also support contractors’ teams with a more efficient means of accessing installation instructions.”
1 During the transition period, all products will be mixable between existing and new wrappers unless otherwise noted.
About Owens Corning
Owens Corning is a global building and construction materials leader committed to building a sustainable future through material innovation. Our three integrated businesses – Composites, Insulation, and Roofing – provide durable, sustainable, energy-efficient solutions that leverage our unique material science, manufacturing, and market knowledge to help our customers win and grow. We are global in scope, human in scale with approximately 20,000 employees in 33 countries dedicated to generating value for our customers and shareholders and making a difference in the communities where we work and live. Founded in 1938 and based in Toledo, Ohio, USA, Owens Corning posted 2021 sales of $8.5 billion. For more information, visit www.owenscorning.com.
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