Meet the players bringing smog-reducing roofing to market

By Jesse Sanchez. 

Smog-reducing granules give roofing contractors a distinctive way to discuss sustainability with homeowners and building owners. 

Sustainability is becoming a critical part of the roofing conversation, creating an opportunity for contractors to offer customers solutions that go beyond traditional roof performance. For homeowners and building owners interested in products with performance benefits, 3M Roofing Granules offers smog-reducing roofing technology that can give contractors an easy, distinctive way to start that discussion. 

At the center of that conversation is 3M, whose roofing granule technologies are incorporated into products from a variety of manufacturers across steep- and low-slope roofing. Among those technologies are smog-reducing granules, designed to help improve air quality while serving as part of a roofing system. 

Several manufacturers incorporate 3M smog-reducing granule technology into their roofing materials. In steep-slope roofing, Atlas and Malarkey Roofing Products® offer products using the technology. In low-slope roofing, Elevate™, Garland, Johns Manville and SOPREMA are among the manufacturers incorporating smog-reducing granules into their materials. Together, these companies give roofing professionals more opportunities to bring sustainability into conversations with customers. 

For contractors, that conversation can also become a point of differentiation. Smog-reducing granules offer a unique solution that can help roofing companies stand out from competitors while giving homeowners and building owners another consideration when selecting roofing materials. The significance extends beyond an individual project. Roofing products incorporating smog-reducing technology create an opportunity to connect decisions made at the roof level with broader conversations about communities and air quality. 

As sustainable roofing options become more visible, contractors who understand the technology and the companies behind it can be better prepared to explain those choices to their customers and distinguish their businesses in the marketplace. 

Learn more about 3M™ Smog-Reducing Granules and how they support cleaner air!