Going Green
Make sustainability part of the sales conversation
By Jesse Sanchez. Contractors can strengthen conversations about smog-reducing roofing systems by connecting sustainability to the priorities that matter most to customers. Sustainability continues to be a cornerstone of the roofing conversation as homeowners and building owners ask different questions about the products they choose. For contractors, solutions from 3M ...
Meet the players bringing smog-reducing roofing to market
By Jesse Sanchez. Smog-reducing granules give roofing contractors a distinctive way to discuss sustainability with homeowners and building owners. Sustainability is becoming a critical part of the roofing conversation, creating an opportunity for contractors to offer customers solutions that go beyond traditional roof performance. For homeowners and building owners interested ...
Beyond surface-level asphalt softening
By Jesse Sanchez. APEX-1132™ is specifically engineered for oxidized asphalt systems, prioritizing long-term compatibility, penetration and restoration over temporary surface darkening. SoyLei’s soy-derived roof chemistry is not the same as spraying raw soybean oil or biodiesel onto an asphalt roof. Although raw oils and biodiesel can temporarily soften asphalt, that ...
NFRC report calls for climate resilience to become standard in roof design as UK faces more extreme weather
The extreme temperatures experienced across the UK during 2026 provide a timely reminder that buildings designed or refurbished today will need to perform in a very different climate over their service life. As the UK experiences increasingly extreme summer temperatures, NFRC (National Federation of Roofing Contractors) is calling for climate resilience ...
Synthetic roofing earns verified environmental declaration
By Jesse Sanchez. The Environmental Product Declaration gives building professionals independently certified data about the life cycle of EcoStar’s synthetic roofing products. EcoStar’s synthetic roofing products are now backed by an Environmental Product Declaration (EPD), providing architects, contractors and property owners with verified information about the products’ environmental impact from ...
Building a better tomorrow: Johns Manville releases 2025 sustainability report
Johns Manville announced the release of its 2025 Sustainability Report, providing a comprehensive look at the company’s environmental, social and governance progress. "Our commitment to sustainability is woven into the fabric of the Johns Manville Experience," says Scott Coons, VP R&D and Chief Sustainability Officer. "By focusing on the triple ...
Being good stewards of the planet, one roof at a time
By Jenny Yu. Learn how this company is setting the standard for sustainability, innovation and care in the roofing world. For CertainTeed and its parent company Saint-Gobain, “green” is more than just a buzzword. As one of the leading manufacturers of building materials, CertainTeed is also leading the industry in ...
Cool roofing tile helps homes beat the heat
By Jesse Sanchez. EcoStar explains how cool roofing products support Title 31 compliance while helping homeowners improve comfort and energy efficiency. As Los Angeles County moves forward with the Green Building Standards Code, known as Title 31, builders and homeowners are looking more closely at roofing products that support sustainable ...
Cool roofing delivers comfort, compliance and climate solutions
By Emma Peterson. Learn about the positive impact a cool roof can have not only on your home, but your wallet, too. As average temperatures and associated energy costs continue to rise, cool roofing options are seeing an increase in interest among homeowners and contractors alike. Cool roofing ...
Four Seasons Energy Efficient Roofing wins 2025 Sustainability Award
By Emma Peterson. A Duro-Last roofing system delivers performance and sustainability for this key community organization in Minnesota. Just minutes outside of Saint Paul, Minnesota and alongside the banks of Vadnais Lake sits a vibrant community called Vadnais Heights. The city was founded in 1974 out of the White ...
