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Industry Leaders on the State of the Roofing Industry

RCS Industry Leaders
October 30, 2021 at 3:00 p.m.

By Cass Jacoby, RCS Reporter.  

Join Heidi in a riveting conversation with leading executives in the roofing industry about quarter three and what to expect in the future.  

On Season 3, Episode 3 of Coffee Conversations, sponsored by Johns Manville, RoofersCoffeeShop® partner Heidi J. Ellsworth is joined by industry leaders across the industry for an in-depth look at 2021’s third quarter.  

CEOs and executives Adam Oaks of Estimating Edge, Deryl Kratzer from National Roofing Partners, Will Lorenz of General Coatings and Jennifer Ford-Smith of Johns Manville all give the inside perspective on the industry at current and predictions into the future.  

Amid a pandemic with a light at the end of a dark tunnel, the conversation begins with good news, data tells us bids are on the rise and the industry is predicting a strong third quarter.  

Director of Product Management Marketing at Johns Manville Jennifer Ford-Smith says, “We see a very strong Q3 and we are seeing strong growth well into 2022 based on what our contractors are telling us.” 

“It's always surprising to see the bids keep going up with all the economic fluctuations that are happening, but this is normalized data, and this is specific commercial roofing bids,” adds Adam Oaks, CEO of Estimating Edge. 

Vice President at General Coatings and a President of the Roof Coatings Manufacturers Association Will Lorenz adds, “Everything is strong on demand. I think that's the great news for all of us. I think the challenge is that demand continues to outs strip supply.” 

The panel addresses the challenges of the supply shortages and how they expect it will affect the third quarter. Deryl Kratzer with National Roofing Partners highlights how despite the obstacle of supply shortages, the industry remains resilient.  

“Partners are actually collaborating together and being able to come up with solutions is something I've never seen it in years in the industry. So, it's pretty exciting to see competitors even helping each other to make sure that we're able to get the supply that we need.” 

Read, Listen or Watch the entire Coffee Conversations to gain more expert insight about the state of the industry and learn what these leaders predict for 2022.



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