Built for every region and every requirement

By Emma Peterson. 

Westlake’s portfolio is full of high-performance solutions for every project. 

While at the 2026 International Builders’ Show, The Coffee Shops™ team interviewed a variety of our customers and industry friends from SRS Distribution’s expo floor garage! One such interview was with Mitch Heitsch, who is a regional sales manager with Westlake Royal Roofing Products. Mitch was at the show highlighting the variety of products and solutions Westlake has to offer for all contractors, no matter what part of the building they work on, where they are in the country, what performance/aesthetics requirements they need to meet and more.  

He opened the conversation by explaining how Westlake’s portfolio encompasses a variety of markets, sharing, “Our overall brand is called Westlake Royal Building Products because we have so many different solutions... There’s roofing, which is my division, then there’s tools (Tapco), and on top of that we have stone for outdoor living (such as El Dorado and Cultured Stone) and siding/trim solutions.”  

And within each of these brands, Westlake has developed sub-brands and systems that meet the needs of contractors in the field. Unified Steel, Westlake’s stone-coated metal roofing brand, is a prime example of this. Mitch explained:  

Our products check most of the boxes when it comes to both performance and aesthetics. Take Unified Steel, for example. It has all the ratings Floridians could need when it comes to hurricanes and wind uplifts, while also having the very severe hail (VSH) and snow load ratings needed in the Midwest and the fire ratings needed out West. And from an aesthetics standpoint, we not only have a variety of colors for every need, but also five unique profiles that fit any architectural style out there. 

At the end of the day, if you need a product related to building a home, Westlake’s portfolio is likely to have a high-performance solution perfect for the job. 

Learn more about Westlake’s portfolio by watching the whole interview.