A smarter roof overhead: Metal roofing's rise in modern construction

By Jesse Sanchez.

Energy efficiency, design flexibility and long-term value make metal roofs more than just a trend.

For homeowners and builders navigating today’s roofing market, metal is quickly rising to the top — not just for its clean, modern lines but for its long-term performance and sustainability. A new buyer’s guide from ASC Building Products breaks down the ins and outs of metal roofing, showing that the material isn’t just about aesthetics — it’s about smart investments and durability.

The Metal Roof Buyer’s Guide outlines a five-step framework to help homeowners choose the right roof, starting with understanding the application and ending with finding a qualified installer. Each step is crafted to simplify a process that often feels complex and technical.

The guide explains, “Knowing the details of your specific application in advance will strongly influence your color choice and product selection.” It’s not just about choosing a color that looks good — buyers are encouraged to consider factors like solar reflectivity (SRI), light reflectance value (LRV) and the surrounding environment. For example, homes near saltwater might require enhanced corrosion-resistant coatings.

Metal roofing is no longer a niche option. It’s become mainstream due to its fire resistance, energy efficiency, recyclability and wide variety of finishes. Steel is the most commonly used base metal due to its balance of cost and performance. Aluminum, zinc and copper are also featured, each with their own advantages and trade-offs in price, formability and longevity.

Not all paint systems are equal, either. The guide demystifies acronyms like SMP and PVDF, which represent different tiers of paint performance. PVDF systems, for instance, are recommended for high-end applications thanks to their resilience in extreme conditions and superior resistance to fading and chalking.

Design flexibility is another major selling point. From standing seams to corrugated profiles, metal roofs can be customized to fit a range of architectural styles. Beyond appearance, they also excel in performance tests, with many products achieving Class A fire ratings and Class 4 hail impact resistance.

But even the best materials can fall short without proper installation. The guide warns, “Contractors centered on installing asphalt, tile or wood may not have the required experience to effectively complete a metal project.” It offers specific tips on vetting contractors and understanding what to look for in warranties and workmanship guarantees.

The guide also takes on common misconceptions — no, metal roofs don’t attract lightning and yes, they’re compatible with solar panels. In fact, their durability often makes them a better long-term foundation for solar installations.

For homeowners considering a new roof, this guide doesn’t just answer questions — it raises the right ones. Whether you’re a seasoned remodeler or a first-time buyer, it’s worth a closer look.

To get the full breakdown — including charts, profiles and a detailed comparison of materials and finishes — check out ASC Building Products’ full guide!