RCS Influencers - July 2026
Backlog doesn't always mean better cash flow
RCS Influencers Ashley and Seth Pietsch say that backlog is only part of the picture. A full project schedule is something every roofing contractor wants to see. A strong backlog often reflects a healthy reputation, steady demand and future revenue. However, having months of work lined up doesn't always ...
A full backlog doesn't guarantee a healthy business
RCS Influencer John Kenney says revenue doesn't pay the bills, cash does. One of the biggest misconceptions I see in the roofing industry is the belief that a full backlog automatically means a healthy company. I've heard contractors proudly tell me they're booked six or eight months out, yet when we ...
Backlog versus cash flow: Why being busy doesn't always mean you're healthy
RCS Influencer Melissa Chapman says small adjustment can have a big impact on cashflow. "If we've got months of work on the books, why does it still feel like we're chasing cash?" It's a question I've heard from roofing contractors more times than I can count. A full backlog feels ...
Backlog versus cash flow reality
RCS Influencer Katie Clymer says that intentionality is key to structuring cash flow. One of the biggest misconceptions I see in our industry is that a full backlog automatically means a healthy business. From the outside, a packed schedule looks like success, but those of us running roofing companies know that ...
Associations are a valuable resource
RCS Influencer Trent Cotney recommends everybody get involved in associations, whether it's on the local, state, regional or national level. Editor's note: The following is a transcript of a conversation with Trent Cotney, partner of Adams and Reese. You can listen to the interview or read the transcript below. Jenny Yu: ...
Money matters: How to balance the pipeline and bottom line
RCS Influencer Will Lorenz says honesty is the best policy when it comes to cash flow. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below, listen to the podcast or watch the recording. Lauren White: Hello everyone, ...
Marketing green roofs
RCS Influencer Will Lorenz says green roofs extend longevity. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below, listen to the podcast or watch the recording. Lauren White: Hello everyone. I'm Lauren White and I'm here with RoofersCoffeShop.com ...
