Wendy Marvin - RCS Influencer
Insurance market volatility: What roofing owners need to know right now
RCS Influencer Wendy Marvin says roofing owners who will survive the next few years are the ones who treat insurance as a strategically managed necessity, not as an annual headache. If you own a roofing company and your insurance renewals have been making you cringe, welcome to the club. Market conditions ...
4 practical takeaways on what AI use looks like in practice
By The Coffee Shops™. From marketing to operations, AI is beginning to reshape how roofing companies work — but success depends on how it’s used. On the final morning of International Roofing Expo (IRE) 2026, a packed room of contractors, manufacturers and industry professionals gathered early for a timely conversation ...
How community drives long-term roofing success
By Jesse Sanchez. One contractor’s journey highlights how relationships, resilience and industry engagement shape sustainable growth. In an industry that demands adaptability, precision and resilience, long-term success is built on more than technical expertise alone. For contractors like Wendy Marvin, CEO of Matrix Roofing & Home Solutions, sustained growth reflects ...
Workforce stability in uncertain times
RCS Influencer Wendy Marvin says supporting your crew through uncertain times isn’t just sound business, it reflects heart of the businesses we’re working to build. The job doesn’t wait for anyone. Crews show up lunch bags in hand, ready to climb. But something has shifted in the quiet before work begins. ...
The Coffee Shops™ announce 2026 RoofersCoffeeShop® Roofing Influencers
RCS Influencers celebrate their tenth year of giving back to the roofing industry. The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announces the 2026 Influencers for RoofersCoffeeShop®. Each month, Influencers weigh in on timely topics impacting their respective industries, from technology ...
The top 10 RCS influencer insights from 2025
By Emma Peterson. Looking back at the year through the insights from our 2025 Influencer program! Over the last few years, RoofersCoffeeShop® (RCS) has brought together a diverse group of seasoned professionals from every corner of the roofing and construction world to form the RCS Influencer program. The goal ...
Why being the best beats being the biggest
RCS Influencer Wendy Marvin says winning is achieved by those competing with quality, relationships and genuine care. Let's talk about the elephant in the room. If you're an independent contractor, you've probably watched competitors get bought up by private equity firms. One month they're the family business down the street, the ...
Can you have a sustainability conversation?
RCS Influencer Wendy Marvin says you don't need to master sustainability to benefit from it. Here’s the thing about sustainability that drives me crazy: we’re all waiting to have it “perfectly figured out” before we’ll even talk about it with customers. I get it. It feels like this massive, impossible goal ...
The great roofing rodeo: Herding cats
RCS Influencer Wendy Marvin says every successful roofing project is driven by trust, collaboration and communication. After twenty-plus years of watching grown adults argue about whether a shingle is “weathered wood” or “driftwood gray” while standing on a 12/12 pitch in 90 degree heat, I’ve decided that roofing project collaboration ...
A contractor's guide to weather-related disaster response
RCS Influencer Wendy Marvin says disaster response separates prepared contractors from the unprepared. Weather-related disasters strike with increasing frequency and intensity, creating unprecedented demand for construction and restoration services. For contractors, these events present both significant opportunities and substantial challenges. The difference between those who thrive and those who merely survive ...
