Jesse Sanchez, Writer
A fresh take on solar attic ventilation
By Jesse Sanchez. A sleek, saltwater-ready solution is finally getting its moment and proving there's more than one way to cool your home. Cardinal Ventilation by Attic Breeze has recently become a central player in the solar attic fan market. While the industry has long recognized Attic Breeze as a ...
Smarter rooftop safety systems
By Jesse Sanchez. With building codes evolving and rooftop risks on the rise, this company is setting a smarter, safer standard for the industry. On the Coffee Shop Sound Stage at the 2025 International Institute of Building Enclosure Consultants (IIBEC) convention, the focus wasn't just on roofing systems, it revolved ...
Unlocking efficiency through optimized roofing
By Jesse Sanchez. Boosting R-values isn’t just about more insulation, it’s about smarter roofing strategies. As the drive for energy efficiency intensifies, commercial facility managers and engineers are reevaluating a familiar component of building performance: insulation. Specifically, R-values, the metric for measuring thermal resistance, are getting a closer look. But ...
Leveling the playing field
By Jesse Sanchez. Digital tools are helping small contractors stand toe-to-toe with industry giants. In an era dominated by e-commerce giants and rapid digital innovation, smaller roofing contractors often feel the pressure of keeping up. But according to Travis Harvego and Matthew McDaniel of ROOFLE, a software company built by ...
Offering contractors a lighter path to premium roofing
By Jesse Sanchez. A real slate roof without the weight or labor burden? READYSLATE might just be the game-changer contractors didn’t know they needed. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sat down with Morgan Cathey, sales director at Vermont Slate Company, to talk about a ...
Global growth, local roots: Reshaping roofing operations
By Jesse Sanchez. National expansion fueled by seamless software integration and unified operations. O’Hara’s Son Roofing, better known as OSR, has seen growth most companies can only dream about, a consistent 40 percent increase year over year for the past five years. Now, with its national service program taking shape ...
Tough roof, smart fix: Leveling up onsite solutions
By Jesse Sanchez. A line of no-nonsense products tackles rooftop repairs with durability, ease and speed. Roof leaks don’t wait for dry weather or business hours. Enter RepairBoss®, a lineup of professional-grade products that work when and where it counts, rain or shine, in heat or cold, on old coatings ...
Roofing software veteran makes bold push into project management
By Jesse Sanchez. After 22 years in the game, this company sets its sights on simplifying job site chaos, one feature at a time. In the noisy halls of the International Roofing Expo (IRE), where industry veterans and startups collide, one familiar name returned with a sharper edge this year. ...
How roofing service departments can scale smarter
By Jesse Sanchez. Peer group insights reveal why processes, not products, hold the key to growth. Scaling a service department can feel like trying to run a restaurant during rush hour with no kitchen staff and no recipes. That’s how Tracy Donels, co-founder of Service First Solutions, frames the challenge ...
Veteran roofer brings passion and precision to service strategy
By Jesse Sanchez. With nearly 25 years in construction, a seasoned pro is helping roofing contractors streamline their service departments, one strategic step at a time. In this episode of Roofing Road Trips®, veteran commercial roofing pro Ellisha Loftus shares how her decades of experience have shaped a strategic, people-first ...
