Jesse Sanchez, Writer
Unlocking longevity through smarter roof care
By Jesse Sanchez. Regular maintenance keeps facilities operating smoothly while protecting long-term investments. Benchmark works with facility leaders who want to extend the life of their assets, and roof health sits at the center of that strategy. Roof maintenance may sound routine, but experts say the impact is anything but ...
Top influencer insights from our 2025 MetalCoffeeShop® leaders
By Jesse Sanchez. MCS 2025 influencers outline the ideas shaping leadership, culture and long-term growth across the metal roofing industry. Our 2025 influencers delivered a wide range of insight into the forces shaping metal roofing today, from workforce development and safety to ethics, technology and market growth. Each year, here ...
How productivity technology is reshaping commercial contracting
By Jesse Sanchez. As contractors expand across states and service lines, Dataforma gives teams a scalable system that unifies documents, reporting, project data and field communication in real time. Commercial contractors are navigating larger footprints and more complex workflows than ever and Dataforma is positioning itself as a central system ...
Inspection to action: Turning data into revenue
By Jesse Sanchez. This CoatingsTalk webinar broke down how contractors used inspections and data to drive consistent revenue and build stronger customer relationships. In this CoatingsTalk RLW, held on December 3, 2025, at 12 p.m. PT, Megan Ellsworth met with Zach Carpenter of Jobba to discuss how technology, ...
Commercial roofers press for unified software as tech stacks grow unwieldy
By Jesse Sanchez. Commercial roofing contractors are pushing hard for technology that actually fits how they sell, service and manage roofs instead of juggling a dozen disconnected tools. Terial is positioning itself as a one-stop technology partner for commercial roofing contractors who are tired of managing sprawling software stacks that ...
How modern ventilation is changing the way roofs perform
By Jesse Sanchez. A smart ventilation strategy can reshape roof performance and give homeowners a surprising financial edge when heat and humidity push materials to the limit. Homeowners looking to cut energy costs and extend roof life are starting to revisit an often overlooked component of system performance: ventilation. Attic ...
Roofing calculator pushes AI accuracy to the forefront
By Jesse Sanchez. Instant Roofer’s AI calculator gives homeowners fast roof measurements, clear pricing and stronger contractor connections. Instant Roofer is leaning into the growing demand for simple, fast roofing estimates by pushing its AI powered homeowner calculator to center stage. The company shares that everything it builds is anchored ...
Cerrando el 2025 con éxito
Por Jessica Bravo. Un año de crecimiento, conexión y comunidad en RoofersCoffeeShop® En Español. Para celebrar y conmemorar un gran año para The Coffee Shops™, se ha reunido el contenido más destacado que nuestros lectores y oyentes disfrutaron a lo largo del año. A continuación, presentamos un resumen ...
Modern roofing companies are winning with digital tools and real talk
By Jesse Sanchez. Emerging roofing companies are using digital tools to build trust and outperform more established competitors. In an industry where traditional operations consisted of a boots-on-the-roof mentality, a new generation of roofing professionals are rewriting the playbook. Backed by smart technology, social media savvy and a deep focus ...
Leveraging the off-season to build momentum for 2026
By Jesse Sanchez. A new Read Listen Watch® session explores how roofing professionals can turn downtime into strategic growth through planning, training and technology. TAMKO® takes center stage in an upcoming Read Listen Watch® focused on helping roofing professionals rethink what the off-season can deliver for their businesses. Set for ...
