Jesse Sanchez
Day 1: Key insights and sessions at IRE 2025
By Jesse Sanchez. The first day of IRE is packed with industry expertise and innovation. Roofing professionals from across the country are gathering for a full day of insights, networking and forward-thinking strategies at the International Roofing Expo (IRE) 2025. With sessions covering everything from safety leadership to sustainable practices, ...
Uniting industry giants for a stronger future
By Jesse Sanchez. The consolidation of leading metal brands under one name marks a major shift in the roofing and building industry. In this episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with Jay Jacoby, director of sales for Fortify Building Solutions, to discuss the motivations behind this ...
Top January stories: Textured coatings, heartwarming stories and a Super Bowl tailgate you won’t want to miss
By Anna Lockhart. Here’s what’s been trending on RoofersCoffeeShop® (RCS) this past January. Kicking off the 2025 new year, our readers checked out a wide variety of articles and media offerings. An article that seemed to catch our readers’ attention detailed the noticeable trend of industry leaders opting for innovative coating ...
A guide to using a wet mil gauge
By Jesse Sanchez. A practical tool for accurate coating measurements. In the coatings industry, precision is key, and a wet mil gauge is an essential tool for ensuring coatings are applied at the correct thickness — crucial for both durability and warranty compliance. According to Progressive Materials, accurately gauging the thickness of ...
How roofers can use SafetyHQ® to stay safe in 2025
By Jesse Sanchez. Harnessing technology to enhance safety on rooftops and beyond. Today, roofing remains one of the most hazardous occupations in construction, with fall risks and other hazards frequently putting workers in jeopardy. As we begin 2025, the demand for innovative safety solutions tailored to roofing has never been greater. SafetyHQ, ...
Top January stories: Honoring industry legends, redefining modern construction and the importance of proactive care
By Anna Lockhart. Here’s what has been trending on the MetalCoffeeShop® (MCS) newsroom this past month. As we ring in the new year, there are new trends and news just around the corner to shake up the metal industry for 2025. This month our readers showed a great interest in ...
Why mastering every lead is key for roofing contractors
By Jesse Sanchez. Learn more about making the most of every sales opportunity in a competitive market. In this Coffee Conversations, host Heidi J. Ellsworth welcomed a distinguished panel of industry experts, including Dean Curtis, CEO of Ingage; Chuck Thokey, owner of Top Rep; and Adelaide Opitz, director of operations ...
The backbone of roof durability
By Jesse Sanchez. Waterproofing isn’t just an afterthought — it's the foundation of a long-lasting roof, protecting homes from the hidden damage of water infiltration. In the roofing industry, waterproofing products play a critical role in safeguarding buildings from water damage in the long run. While many homeowners may focus on shingles ...
Top January 2025 Stories: Industry changes and innovative products
By Emma Peterson. Here at CoatingsCoffeeShop® we kicked off the new year in style! Check out our top five articles from this month. January has been a busy month, both at The Coffee Shops™ and in the larger industry! In the coatings industry, January 1 marked the first day of a nationwide ...
Generational vision: How the Gottron family revolutionized roofing sales
By Jesse Sanchez. Family, innovation and relationships drive this multi-generational roofing legacy. The Gottron family’s story in roofing is one of passion, persistence and a vision for the future. Featured in this Coffee Conversations, the Gottrons — Jeff, Mike, Bryan, Chris, Trevor and Austin — opened up about their work with Duro-Last, ...
