How successful contractors continue to raise the bar

By Jesse Sanchez. 

Pelican Roofing shares how relationships, education and a commitment to value are helping its team prepare for a changing roofing market. 

For Pelican Roofing, continued success means staying focused on relationships, investing in education and finding new ways to deliver value to homeowners. During a live episode of the Roofing Road Trips® podcast from CertainTeed®’s Business Building Workshop (BBW) in New Orleans, Pelican Roofing owner and CEO Nathan Rath and sales representative Jason Laneaux joined CertainTeed Territory Manager Wayne McAndrew to discuss how those priorities shape their approach to business. 

Nathan emphasized the value of connecting with other contractors, including competitors, at events like BBW. While educational sessions offer new information, he said conversations across the industry can be just as important. He shared, “The connection that you're able to make with having such great people in the room and facilitated again by CertainTeed, it's great!” 

Education also gives contractors opportunities to sharpen their skills as the market changes. Jason highlighted sessions covering weather reporting, artificial intelligence and marketing, noting the importance of having accurate information when working with homeowners. “Anything that can help sharpen my skills and help me be more professional, I want it to do the right thing,” he said. That focus supports Pelican Roofing’s larger commitment to customer service, quality and integrity. 

Strong manufacturer relationships can further support that continuous improvement. Nathan shared thatPelican Roofing’s relationship with CertainTeed grew through responsiveness, trust and ongoing support. Wayne echoed that collaboration, explaining that successful relationships require manufacturers, distributors and contractors to work together. “We all have to work together. We all have to be on the same page. It's a team effort,” Wayne said. “If we can all work together, we can conquer everything.” 

That commitment extends beyond individual projects. CertainTeed’s credentialing program provides specialized training, business resources and tools designed to help contractors build their knowledge and demonstrate their expertise to customers. Credentialed contractors can also access MyEDGE®, a digital platform with tools designed to help them work smarter and grow their businesses. 

As contractors prepare for changes in the market, Nathan encouraged them to remain focused on the value they provide. “Just stay true to who you are.” 

Listen to the BBW contractor success story to hear more from Pelican Roofing and CertainTeed about relationships, education and preparing for what comes next. 

Learn more about CertainTeed’s credentialed contractor program and get CertainTeed Success!