Jesse Sanchez, Writer
Confidence, connections and closings
By Jesse Sanchez. Hands-on training meets real-world strategy at Brava Roof Tile's regional launch events. At Brava Roof Tile, training isn’t just a box to check; it’s a strategic tool for contractor success. That commitment is no more apparent than in their regional launch events, where education, product familiarity and ...
Stronger retrofits start with what’s underneath
By Jesse Sanchez. What Roof Hugger’s leaders say about the importance of purlin strength for aging metal buildings. Metal roofs are everywhere and as they age, owners must decide whether to patch, replace or upgrade their roof with long-term performance in mind. In this episode of MetalCast™, Roof Hugger leaders ...
When contractor-driven software keeps pace with change
By Jesse Sanchez. How long-term industry experience and user feedback are shaping the next phase of roofing technology. Technology adoption in roofing has shifted from optional to essential, driven by labor shortages, tighter margins and the need for clearer operational visibility. In this episode of Roofing Road Trips®, recorded during ...
Service divisions reshape commercial roofing businesses
By Jesse Sanchez. Industry leaders explain why service models build enterprise value, resilience and long-term contractor relevance nationwide. In this episode of Roofing Road Trips®, Cody Kline, founder of CommercialRoofer.com, joined host Karen Edwards to examine the importance of service divisions and preview what that mindset looks like in practice ...
Inside a Superdome workshop built for roofing growth
By Jesse Sanchez. Contractors and manufacturers show how off-season training can sharpen crews for 2026. In a business where storms and schedules can change overnight, the “slow season” provides a strategic window to evaluate operations, strengthen skills and position the company for the next wave of demand. A live episode ...
Roof restoration gains ground with contractor-focused solutions
By Jesse Sanchez. This manufacturer provides quality fluid-applied coatings, education and start-to-finish guidance for contractors. At the Carolinas Roofing Contractors Show, BITEC®, spoke about a trend gaining traction in the roofing sector: restoration over replacement. A company that began in 1986 as a modified bitumen membrane manufacturer, BITEC has evolved ...
The Coffee Shops™ welcome Exit Stage Left Advisors
By Jesse Sanchez. A mergers and acquisitions firm that helps blue-collar business owners prepare for and successfully sell their companies through strategic planning and guided negotiations. The Coffee Shops™, the award-winning online communities where the industries meet for technologies, safety, information and education for the construction trades of roofing, ...
How long until this roof becomes carbon neutral?
By Jesse Sanchez A new calculator is giving roofing contractors a practical way to measure sustainability using verified carbon data. Roofing contractors now have access to a tool designed to support informed conversations about carbon impact. IB Roof Systems’ Carbon Calculator helps users estimate how long it takes for one ...
Valuing culture over commission
By Jesse Sanchez. Learn how this roofing company stays grounded in culture, values and a long-term view of success in an ever-changing industry. When asked about the biggest force driving Sutter Roofing’s longevity, Brad Sutter, owner of Sutter Roofing didn’t hesitate; it’s people. “Having a capable staff is the ...
Spring checklist prepares commercial roofs for rain
By Jesse Sanchez. A proactive spring inspection checklist can help building owners manage rainfall risks, protect their assets and avoid disruptions. As spring approaches, rainfall becomes a defining test for commercial roofing systems emerging from winter. The transition between seasons offers an important opportunity for building owners and facility managers ...
