Jesse Sanchez, Writer
Day 1: Key insights and sessions at IRE 2025
By Jesse Sanchez. The first day of IRE is packed with industry expertise and innovation. Roofing professionals from across the country are gathering for a full day of insights, networking and forward-thinking strategies at the International Roofing Expo (IRE) 2025. With sessions covering everything from safety leadership to sustainable practices, ...
Uniting industry giants for a stronger future
By Jesse Sanchez. The consolidation of leading metal brands under one name marks a major shift in the roofing and building industry. In this episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with Jay Jacoby, director of sales for Fortify Building Solutions, to discuss the motivations behind this ...
Top January stories: Textured coatings, heartwarming stories and a Super Bowl tailgate you won’t want to miss
By Anna Lockhart. Here’s what’s been trending on RoofersCoffeeShop® (RCS) this past January. Kicking off the 2025 new year, our readers checked out a wide variety of articles and media offerings. An article that seemed to catch our readers’ attention detailed the noticeable trend of industry leaders opting for innovative coating ...
A guide to using a wet mil gauge
By Jesse Sanchez. A practical tool for accurate coating measurements. In the coatings industry, precision is key, and a wet mil gauge is an essential tool for ensuring coatings are applied at the correct thickness — crucial for both durability and warranty compliance. According to Progressive Materials, accurately gauging the thickness of ...
How roofers can use SafetyHQ® to stay safe in 2025
By Jesse Sanchez. Harnessing technology to enhance safety on rooftops and beyond. Today, roofing remains one of the most hazardous occupations in construction, with fall risks and other hazards frequently putting workers in jeopardy. As we begin 2025, the demand for innovative safety solutions tailored to roofing has never been greater. SafetyHQ, ...
Why mastering every lead is key for roofing contractors
By Jesse Sanchez. Learn more about making the most of every sales opportunity in a competitive market. In this Coffee Conversations, host Heidi J. Ellsworth welcomed a distinguished panel of industry experts, including Dean Curtis, CEO of Ingage; Chuck Thokey, owner of Top Rep; and Adelaide Opitz, director of operations ...
The backbone of roof durability
By Jesse Sanchez. Waterproofing isn’t just an afterthought — it's the foundation of a long-lasting roof, protecting homes from the hidden damage of water infiltration. In the roofing industry, waterproofing products play a critical role in safeguarding buildings from water damage in the long run. While many homeowners may focus on shingles ...
Generational vision: How the Gottron family revolutionized roofing sales
By Jesse Sanchez. Family, innovation and relationships drive this multi-generational roofing legacy. The Gottron family’s story in roofing is one of passion, persistence and a vision for the future. Featured in this Coffee Conversations, the Gottrons — Jeff, Mike, Bryan, Chris, Trevor and Austin — opened up about their work with Duro-Last, ...
Paving the way for sustainable roofing
By Jesse Sanchez. Revolutionary technology turns roofing waste into long-lasting roads. Saint-Gobain, a global leader in sustainable construction, has introduced RenuCore™ by CertainTeed, a transformative innovation aimed at tackling the vast amounts of asphalt shingles that end up in landfills each year. By converting these roofing materials into high-performance pellets for asphalt ...
MFM reveals must-attend trade show lineup for 2025
By Jesse Sanchez. Explore the latest innovations in waterproofing and building solutions at industry-leading trade shows. Trade shows remain pivotal in fostering innovation, connecting industry professionals and showcasing cutting-edge technology. For manufacturers like MFM Building Products (MFM), these events are invaluable for introducing products and engaging with professionals from diverse sectors. In ...
