Jesse Sanchez, Writer
New two-square base sheet expands roofing options
By Jesse Sanchez. New Imperflex SA2 base sheet boosts efficiency, reduces seams and meets contractor demands. Roofing contractors seeking enhanced efficiency and flexibility have a new option with BITEC’s latest product launch. The company has expanded its Imperflex® self-adhered roofing system with the introduction of the Imperflex SA2, a two-square self-adhered base ...
Quality products, customer service and industry growth
By Jesse Sanchez. Sharing insights on industry growth, customer service and the rising demand for long-lasting roofing solutions. The roofing industry is evolving and so are the expectations of homeowners and contractors alike. Few understand these changes better than Ryan Lephart, vice president of key accounts at Great Roofing & Restoration, who ...
The future of rooftop piping securement
By Jesse Sanchez. Meet the dynamic pipe support system designed to safeguard rooftop infrastructure against harsh conditions. As rooftop systems grow more complex in design upkeep, proper pipe securement has never been more critical. Anchor Products’ Adjustable Pipe Stand offers a robust, adaptable solution for securing pipes to both walls and ...
New panel series blends bold design with durable performance
By Jesse Sanchez. A new product line showcased at METALCON draws attention for its standout combination of long-term durability, modern design and architectural flexibility. ATAS International used its spotlight on the METALCON trade show floor to introduce its latest innovation: the MetaFlex panel series, a flexible new solution for wall cladding with ...
Unveiling eco-friendly roofing installation tech at IRE 2025
By Jesse Sanchez. Latest innovation highlights a growing demand for sustainable, high-performance roofing solutions. On the final day of the 2025 International Roofing Expo (IRE), H.B. Fuller took the spotlight with a showcase that represents the industry’s shift toward more sustainable and user-friendly solutions. The company’s latest innovation, Millennium PG-1 EF ...
Building roofs and relationships: Talking about growth, grit and the power of peer support
By Jesse Sanchez. In an industry built on structure, this company focuses on what holds it all together: connection, process and trust. In a field dominated by bids, blueprints and bottom lines, Tracey Donels is building something less visible but just as critical: community. As the founder of Service First Solutions, Tracey ...
Roofing meets reality
By Jesse Sanchez. From tech to teamwork, leaders share insight at the industry's go-to gathering. Benchmark’s President, Vincent Ellison and Sr. Roof Consultant, James Santiago brought candid insight and industry optimism to the Sound Stage at International Institute of Building Enclosure Consultants (IIBEC) 2025, highlighting the growing need for connection, innovation and ...
Overcoming cash flow challenges in roofing
By Jesse Sanchez. Effectively managing payments and cash flow presents a significant opportunity for roofing contractors to strengthen their financial stability and drive business growth. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth discusses the critical topic of cash flow management with industry expert Brian Cancian from Foundation Software. ...
Championing purpose-driven roofing
By Jesse Sanchez. How purpose-driven leadership is transforming the roofing industry from the inside out. Charles Antis isn’t your typical roofing executive — and he doesn’t want to be. In this episode of People Make Roofing, hosted by Heidi J. Ellsworth and Luke McCormack, the founder of Antis Roofing & Waterproofing made ...
A roofing exit strategy that works
By Jesse Sanchez. Why contractors planning to sell should think more like buyers. In the world of roofing, where sweat equity builds businesses, the next chapter — selling the company — often comes with more questions than answers. On this episode of Roofing Road Trips®, Karen Edwards hosted Maven Group’s Dominik Sachsenheimer ...
