Jesse Sanchez, Writer
How attic ventilation defends your roof year-round
By Jesse Sanchez. These high-performance solutions do more than circulate air — they protect your home from the inside out. A well-ventilated attic may not be the first thing homeowners think about when considering roof health, but it's one of the most crucial. Gibraltar Building Accessories, through its flagship Air ...
The Coffee Shops™ welcome HS Exit Advisors
By Jesse Sanchez. HS Exit Advisors provides strategic, preparation-first M&A advisory services for roofing company owners planning a future exit. The Coffee Shops™, the award-winning online communities where the industries meet for technologies, safety, information and education for the construction trades of roofing, metal and coatings, are pleased to welcome ...
When debris starts moving faster than doubt
By Jesse Sanchez. Showing how a smaller machine can move debris faster, keep crews safer and turn efficiency from an idea into something contractors can watch happen in real time. On The Coffee Shops™ Sound Stage sponsored by SRS Distribution, at the International Roofing Expo (IRE), ...
Building connection through education and community
By Jesse Sanchez. Contractors gather for learning, networking and market insights at RCAW’s annual trade show. In this episode of Roofing Road Trips®, Megan Ellsworth spoke with leaders from the Roofing Contractors Association of Washington (RCAW) about the upcoming March trade show. Amanda Fields, executive director of RCAW and Emerson ...
E-commerce moves from theory to execution in roofing sales
By Jesse Sanchez. Roofing contractors are using ROOFLE-powered digital storefronts to deliver instant pricing and online proposals while simultaneously keeping selling flexible. Integrating e-commerce into roofing business practices is no longer a hypothetical. In this episode of Roofing Road Trips® hosted by Heidi J. Ellsworth, ROOFLE leaders Travis Harvego and ...
Answering common roofing replacement questions
By Jesse Sanchez. Contractors break down the importance of various materials, timelines, project costs and expectations for residential roof replacements. Homeowners considering roof replacements are often left navigating the situation with uncertainty and a long list of practical questions. Mr. Roofing works with San Francisco homeowners to clarify scope, timing, ...
A roofing company built by people who stayed
By Jesse Sanchez. The conversation starts the way it always has, with memory before momentum and laughter before credentials. There is a particular sound to people who have known each other for a long time. It is relaxed. Unrushed. A little teasing, a little reverence. That sound opens this episode ...
When a roof starts to look like memory instead of material
By Jesse Sanchez. In the quiet evolution of synthetic roofing, the first change was not performance but perception. This Roofing Road Trips® conversation opens with excitement, but it carries something older underneath it: the long suspicion that if a roof is synthetic, it must be pretending to be something it ...
From problem solving to industry standard
By Jesse Sanchez. A contractor-led idea grew into a widely trusted retrofit approach by responding to real-world challenges and validating performance through decades of testing. In this episode of Roofing Road Trips®, Karen Edwards sat down with Dale Nelson, founder of Roof Hugger, to trace how a practical field challenge ...
Silicone vs. acrylic coatings
By Jesse Sanchez. Industry experts discuss how chemistry, climate and roof conditions influence coating selection. In this CoatingsTalk, a representative from MuleHide addressed a practical question contractors and building owners face on recover projects: When does silicone make sense and when is acrylic the better fit? Led by Megan Ellsworth, ...
