Jesse Sanchez, Writer
How supporting women strengthens the roofing industry
By Jesse Sanchez. What TAMKO’s long-standing commitment to National Women in Roofing reveals about workforce growth and leadership. Building a strong workforce depends on more than just quality products and processes. It requires intentional investment in people, leadership development and inclusive pathways that expand to all segments of the industry. ...
From jobsite videos to global recognition
By Jesse Sanchez. This roofing contractor shares how simple social media posts led to international recognition and business growth. For roofing contractors, reputation is often built through one project at a time. Increasingly, however, that reputation is shaped not only by the finished roof, but by how the work is ...
A closer look at the roofers’ saw
By Jesse Sanchez. Discover what these long-standing products are intended to solve for contractors in the field. Roof penetrations and repair work often expose the small details that can cause long-term problems if they are not handled correctly. From vent pipes to tear-off and reroofing repairs, contractors rely on tools ...
What tech savvy roofing companies do differently
By Jesse Sanchez. Learn how commercial roofing contractors use connected systems to improve visibility, streamline workflows and deliver stronger customer experiences. Roofers are operating in a market that is evolving rapidly, where new opportunities are created each day. In the digital age, clients value instant updates, fast paced operations and ...
Installing single-ply roofing in cool weather
By Jesse Sanchez. Learn how contractors can successfully install single-ply roofing systems when temperatures fall below 40°F. The arrival of colder weather does not necessarily mean roofing work must stop. Industry guidance from GAF indicates that single-ply systems such as EverGuard® TPO and PVC can still be installed successfully during ...
Hands-on training strengthens installation confidence
By Jesse Sanchez. Field-based education helps contractors improve accuracy, efficiency and overall system understanding. As labor shortages persist and roofing systems grow more complex, contractors are placing greater value on training that delivers accurate, efficient results. At the Roofing Contractors Association of Washington (RCAW) regional trade show, VELUX® represented that ...
Why roofing color is the first exterior decision homeowners make
By Jesse Sanchez. Learn how roofing colors are shaping coordinated exterior choices and contractor consultations for 2026. Deciding on the color of a home’s roof is becoming the starting point for exterior design decisions as contractors and homeowners plan for 2026. This shift is reflected in how Attic Breeze is ...
Why purlins and subpurlins matter in metal retrofit design
By Jesse Sanchez. Understanding framing, load paths and real-world testing helps ensure your project is a code-compliant and durable metal-over-metal retrofit. When an existing metal roof reaches the end of its service life, retrofitting is often the easiest, least invasive and most cost-effective replacement strategy. Companies such as Roof Hugger ...
Whole-home resilience takes center stage at IBS
By Jesse Sanchez. Learn how integrated roofing, siding and solar solutions help contractors deliver durability, energy efficiency and design flexibility. At the International Builders’ Show (IBS) in Orlando, Florida, resilience emerged as a defining theme across the show floor. As contractors respond to more severe weather, rising homeowner expectations and ...
Skylights evolve with automation and daylighting demand
By Jesse Sanchez. Industry leaders discuss how daylighting, ventilation and smart skylight technology are reshaping roofing opportunities. Demand for daylighting solutions is expanding across both commercial and residential construction as building owners prioritize healthier indoor environments and improved energy performance. At the International Roofing Expo (IRE) in Las Vegas, leaders ...
