Jenny Yu, Writer & Reporter
Why solar still matters in a changing energy landscape
By Jenny Yu. Despite policy shifts and slowing incentives, long-term solar opportunities continue to grow for roofing professionals. In this Roofing Road Trips® episode, Mark Gies, director of strategy and market development at S-5!, joined Heidi J. Ellsworth to discuss the changing landscape of solar as the nation faces ...
Introducing The W.I.T.C.H
By Jenny Yu. A new product bewitched attendees at the 2025 Equip Expo with its ability to transform how crews work with more speed and efficiency. At the 2025 Equip Expo, The Coffee Shops™ Editor Lauren White took to the trade show floor to learn about the newest innovations ...
RCMA gears up for its 2026 Spring Meeting
By Jenny Yu. Industry leaders and contractors will gather on January 19, 2026, for technical sessions, business panels and networking before IRE. Roof Coatings Manufacturers Association (RCMA) will convene it's 2026 Spring Meeting on January 19, 2026, at the Las Vegas Convention Center, offering roof-coating professionals a timely opportunity ...
Winter is coming: It’s time to seal roof penetrations
By Jenny Yu. Ensuring vent pipes are fully sealed and safeguard jobs this winter season. As temperatures drop and the possibility of the first rain or snowfall looms, roofing contractors must ensure their clients’ roof systems are fully sealed and ready for winter challenges. Proper roof maintenance is ...
2025: A year of satisfying curiosities
By Jenny Yu. Look back on AskARoofer's top stories, podcasts and videos! It’s almost the end of the year, so it’s time to reflect on the incredible learning our readers have done through engaging with podcasts, videos, articles and social media content. A recurring theme of the top content ...
Paving the way for a skilled workforce
By Jenny Yu. In a time of labor shortages, these associations are teaming up to prove roofing is a pathway to success. According to the RoofersCoffeeShop® 2025 Roofing Industry Trends Report, sponsored by QXO, over 50% of respondents indicated having faced a labor shortage in the field, and another ...
Top 10 expert articles of 2025!
By Jenny Yu. This year, our AAR Experts shared many useful insights to help property owners take care of their investments. 2025 was a busy year for homeowners, building owners and roofers alike! To address the most pressing concerns of our audience, our team of AskARoofer Experts submitted responses ...
Educational opportunities at the NFBA Building Expo 2026
By Jenny Yu. Find out what’s new at the association’s upcoming 58th annual event! In a recent episode of MetalCast™, Karen Edwards spoke with the key leaders from the National Frame Building Association (NFBA) to discuss the 58th Annual NFBA Building Expo 2026. For the first time, the Expo ...
Hitting the nail on the head: Designing a roof that lasts with wood nailers
By Jenny Yu. Learn about the importance of wood nailers for a long-lasting roofing system. In an episode of the Roofing Road Trips® podcast, host Karen Edwards met with Eric Younkin, leader of the product and engineered services team for Carlisle Architectural Metals (CAM), to discuss everything wood nailers: their ...
Building on a 75-year legacy
By Jenny Yu. Our recent MetalTalk™ highlights Malco Group’s broadened offerings and decades-long commitment to reliable solutions. In the latest MetalTalk™, Karen Edwards was joined by Malco Group’s Vice President of Marketing, Rebecca Talbot, to explore how the company is building on its 75-year legacy of innovation in the ...
