Heidi J. Ellsworth, President
![[REV; ASAP] Heidi J. Ellsworth to share the NWIR story with Raise the Roof](/uploads/media/2026/10/heidi-j-ellsworth-to-share-the-nwir-story-with-raise-the-roof-customer.png "[REV; ASAP] Heidi J. Ellsworth to share the NWIR story with Raise the Roof")
Heidi J. Ellsworth to share the NWIR story with Raise the Roof
By The Coffee Shops. From connection to leadership, the roundtable will explore the NWIR story and the future of women in roofing. Raise the Roof has become a leading voice for women in the U.K. roofing industry, bringing together professionals from across the sector to support career development, foster connections and ...
Waterproofing, restoration and coatings contractors find opportunities in the parking industry
By Heidi J. Ellsworth. Making room for innovation beyond traditional markets. Some of the best business opportunities come from looking beyond our own industries. Throughout my time at the National Parking Association Convention, I was reminded that many of the challenges faced by parking professionals mirror those faced by contractors working in ...
Parking structure service and maintenance creates long-term value
By Heidi J. Ellsworth. In the business of asset preservation, developing long-term maintenance strategies is the key to success. One of the greatest benefits of attending industry events outside our own market segments is the opportunity to learn how other professionals approach the challenges of maintaining and protecting critical ...
Breathing easy while building resilience
By Heidi J. Ellsworth. A closer look how fire-resistant ventilation helps protect homes from wildfires. As wildfire seasons grow longer and more intense across North America, homeowners, builders and roofing professionals are taking a closer look at every component of the building envelope. Roofing materials, underlayments and exterior wall assemblies often receive ...
Women in parking continue to redefine leadership in a growing industry
By Heidi J. Ellsworth. Exploring new markets for growth. As part of CoatingsCoffeeShop®'s ongoing commitment to bringing business growth opportunities and market intelligence to protective coatings contractors, we are exploring industries that rely on waterproofing, restoration and protective coatings to maintain critical infrastructure. One of the best ways to ...
AI deserves better than hype
By Heidi J. Ellsworth. Moving beyond the hype around AI to focus on the technology's real business value. Artificial intelligence (AI) is moving incredibly fast, and every day seems to bring another platform, application or AI agent promising to transform the way companies do business. For roofing contractors, that ...
Investing in people is investing in the future of roofing
By Heidi J. Ellsworth. NRCA’s people-centered initiatives strengthen leadership, workforce opportunity and well-being across the roofing industry. Throughout my years in the roofing industry, I have learned one simple truth: Our greatest asset is our people. They are the ones who create the products we rely on, run the equipment ...
Invertir en las personas es invertir en el futuro de la industria del techado
Por Heidi J. Ellsworth, traducido por Alberto Torres. Las iniciativas centradas en las personas de NRCA fortalecen el liderazgo, las oportunidades para la fuerza laboral y el bienestar dentro de la industria del techado. A lo largo de mis años en la industria del techado, he aprendido una verdad muy ...
Building a safer construction industry starts with a conversation
By Heidi J. Ellsworth. Construction Suicide Prevention Week reminds us that every company can help employees find support before a crisis becomes a tragedy. The construction industry knows how to protect people from physical hazards. We hold safety meetings, conduct jobsite inspections, require fall protection and make sure crews understand the ...
Discovering UK roofing innovation with Genius Roof Solutions
By Heidi J. Ellsworth. SpeedFlash® is a flashing system designed to simplify solar photovoltaic installations on slate roofs. One of the greatest opportunities created by the launch of RoofersCoffeeShop® U.K. has been discovering innovative products developed specifically for the British roofing market. While roofing professionals around the world share many of the ...
