General Coatings Manufacturing Corp.
California Residence Gains Value With Flat Roof Design
EVERROOF™ roof coatings protect mid-century modern new build in Los Angeles. Often described as the 'Brooklyn of Los Angeles,' Silver Lake, California is more than just a hipster haven. This popular central Los Angeles area has gone from urban grit to sophisticated chic over the years and is home to celebrities, ...
Coatings are Red Hot Right Now – Here’s Why
By Karen L. Edwards, RCS Editor. The roof coating market is growing rapidly and closing in on 20 percent market share. Roof Coatings Manufacturers Assocation (RCMA) President Will Lorenz and Executive Director Dan Quinonez joined RCS partner Heidi Ellsworth for a recent Coffee Conversations to talk about how coatings are disrupting the ...
Coffee Conversations- Will Lorenz- PODCAST TRANSCRIPTIONS
Editor's note: The following is the transcript of an interview with Will Lorenz, the president of RCMA, Roof Coatings Manufacturers Association and also the VP with General Coatings and Everroof. You can read the interview below or listen to the conversation here. Heidi Ellsworth: Good morning. Welcome to Coffee Conversations. My ...
5 Signs a Building Needs a Foam Roofing System
By General Coatings Manufacturing. By the time your customers notice their roof is having problems, the damage could be more extensive than they realize. Cracks, holes and chipping happen slowly over time. Once air and water are allowed to penetrate into the building, they can cause severe damage to the attic, walls, ...
Metal Buildings and Acrylic Roof Coatings: One-Size Does Not Fit All
By Will Lorenz, General Coatings. Today, metal building systems comprise nearly 50 percent of the one- and two-story non-residential building market in the United States. Metal building systems are typically used for agricultural, aviation, warehouses, sports and recreation, and industrial structures. With such a wide variety of industries and large market share, ...
A Smart Solution for Flat Commercial Roofs
By Karen L. Edwards, RCS Editor. Video helps explain to building owners the benefits of SPF roof systems. Spray polyurethane foam-based roofs, or SPF for short, are not something that most building owners are familiar with. They may be familiar with asphalt-based roofing systems or single-ply options, but SPF might be new ...
Spray Foam Roofs Help K-12 Schools Reduce Maintenance and Operating Expenses
By Will Lorenz, General Coatings. Schools can save money, reduce repairs and keep students and staff protected with a spray foam roof. The scale of U.S. public K–12 school facilities is staggering: prior to the stay-at-home orders, every school day, nearly 50 million students and six million adults were in more than ...
A Smart Solution for Flat Residential Roofs
By Karen L. Edwards, RCS Editor. Are you offering spray foam roofing solutions to residential customers? You might be missing an opportunity. Spray foam roofing, SPF, or coated foamed roofing, provides an energy-efficient, long-lasting waterproof solution for flat residential roofs. They are excellent new and recover roof systems installed by spraying a ...
Meet Kyle King, Winner of an Optical Comparator
By Karen L. Edwards, RCS Editor. General Coatings is giving away one optical comparator each week to a lucky winner. Kyle King, President and Owner of James King Roofing in the Seattle, Washington area, was a recent winner of the giveaway. Kyle and I played phone tag for a week or so ...
Five Benefits of a Spray Foam Roof System
By Will Lorenz, General Coatings. As roofing contractors, you know that the main goal of any roofing project is to avoid water penetration. Mitigating damage from a leaky roof is expensive and time-consuming. To protect their asset, commercial building owners need a roofing system that is cost-effective, easy to maintain and durable. Typically, ...
