In this RoofersCoffeeShop® Coffee Conversations®, sponsored by SRS Distribution, we are joined by Brandi McElhaney, show manager at Informa and Keenan Perry, director of field & event marketing at SRS Distribution. They will share the history and continued growth of the International Roofing Expo (IRE) while highlighting what will make the 2027 show stand out. From new products and innovations on the expo floor to education, networking and special events, the panel will cover the opportunities attendees won’t want to miss. They’ll also offer practical advice for first-time attendees, discuss efforts to create a welcoming industry experience and share what roofing professionals can do now to prepare for IRE 2027.
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